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Pepsi Bows to Pressure, Labels Aquafina “Public Water Source”

| Friday July 27th, 2007 | 1 Comment

aquafina.jpgAlthough I’m partial to a bottle of Pelegrino from time to time, I generally eschew bottled water as basically a gimmick. Much of it is, after all, literally tap water. PepsiCo’s major bottled water brand, Aquafina, is indeed tap water, and will now state it’s source on the bottle.
The change in labeling (somewhat subtle though it may be) is a direct response to Wednesday’s “Pepsi Call-In Day” by an organization called Corporate Accountability International. The activist group has been pressuring Pepsi and other bottled water manufacturers to state clearly that, despite the alluring mountain peaks on the bottles’ labels, the water is in fact municipal tap water, perhaps lightly filtered at best. Their website ThinkOutsideTheBottle.org sums it all up.
I applaud Pepsi for responding to these reasonable demands and suspect that they’ll earn some kudos for the move from many sources. Perhaps they’ll make a Pepsi-branded water container that you can fill up at your own tap and carry around?

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  • Lulu

    Actually, it’s always been labeled on the bottle as coming from a public water source. I really don’t understand what the big deal is- I’ve heard they go through a pretty rigorous purification process, which I know the city of DC, where I’m from, definitely does not do! I’d much rather keep drinking the Aquafina.