Whole Foods Selling $15 Shopping Bags… Lots of ’em

designer-bag.jpgGetting rid of our incredible plastic bag glut is a monumental challenge with all sorts of approaches. Whole Foods seems to have come up with another one, which is working out great financially for the company as well. WF is offering “designer” shopping bags at a (pretty steep) $15 each to shoppers. They look cool and have comfy straps as a bonus. But will people pay that much for a shopping bag? Evidently yes, as people literally lined up around the block in New York to buy them. (more on CNN Money) (thx, JPW)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.