Terrapass Customer Survey Challenges Carbon Offset Myths

tp-logo.jpgAlthough I still think there’s a lot of uncertainty in the “carbon offsetting” business, especially when individuals are concerned, the idea that people only buy offset to assuage guilt for an otherwise un-green life is looking more like a myth. Take a look at this PDF from TerraPass’s recent customer survey. The results show that people who’ve bought offsets from TerraPass are, generally speaking, making a lot of significantly green changes elsewhere in their lives. It’s not a huge surprise to me, but for those who might doubt people’s sincerity, it’s a good document to pass around. More on the TerrPass blog….

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.