Sun Launches

Sun Microsystems has launched an impressive new website called In their own words, the site “is a new global on-line community that provides free, easy-to-use tools to help participants assess, track, and compare business energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions, and encourage sustainable innovation.”
At first glance, I’m skeptical of yet another social networking oriented site, but this seems to be the first well funded site that is aimed at companies and professionals, rather than the general public. There’s also not a whole lot there just yet. But, with the backing of Natural Logic and CERES, there’s bound to emerge some useful activity.
There’s even a You Tube video, featuring Gil Friend (after the jump)…

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.