Comments on: Beyond Economics and Values: Why do companies really behave in socially and environmentally responsible ways?

By: Tim Johnson

Tim Johnson — Mon, 29 Oct 2007 21:33:30 +0000

Green is the new red white and blue. I’ve been saying that for a while and I just saw it on a magazine. Budgets for CSR are great, but solid recycling programs can help companies get started in a “revenue neutral” way. For example, a surprising amount of businesses can generate revenue doing cardboard recycling ($150+ per ton currently) and
plastics recycling as well. These programs can pay for their waste management program and provide a surplus. The big win of course is in good PR and brand equity. Green and CSR are hard to translate into shareholder value.

By: Nusaiba

Nusaiba — Fri, 12 Oct 2007 11:54:36 +0000

Hi Shannon,
It does not surprise me that businesses are pressured by legislation or practices of other competing businesses. Businesses are people, on a macro level and so peer-pressure or the need to conform to the certain extent will always exist. Ultimately, the motive for sustainable change has to be for the sake of the city/state/country/world community at large and not for profitable reasons. Otherwise, the essence of what sustainability stands for will eventually be tarnished, yet again.
Of course federal/state legislature will force companies to implement certain practices, however, if the “heads” of these companies begin to work, not only for themselves, but for the sake of “the people” and for the sake of having a healthy living environment (realizing that they are not separate from the people and can not exist without the environment) then I belive companies will begin to practice sustainable ways of operation for the LONG TERM benefits that this will have on the earth and the people who must ultimatly live here.
Thanks for this blog.

By: Justin Rocket

Justin Rocket — Fri, 12 Oct 2007 11:44:04 +0000

Perhaps the question we should be asking is less “why” companies are going for the triple bottom line nowadays, but “why it took so long” for them to move in this direction in the first place. If government mandates are what is needed to speed up the process, then let’s have more of those. I suppose the first step in that direction is a change in the current political leadership in DC. 2008 anyone?

By: Dale s

Dale s — Fri, 12 Oct 2007 04:55:53 +0000

You’re reading it ;-) Triple Bottom Line

By: Anonymous

Anonymous — Thu, 11 Oct 2007 21:43:47 +0000

What is 3P??