Goodwill Revolutionizing Used Clothing

home-07-1018-whitefrog.gif.gifBuying used clothing is a great way to go green and get an interesting wardrobe at the same time. But it’s still hard to get the mainstream to accept it. Goodwill has never been sexy. That may be about to change.
The venerable charity has teamed up with the founder of Joe Boxer to launch a new line of used-clothing stores called William Good. The first store opens November 5th in San Francisco and is expected to spread. Not only will the clothing be recycled, “The floor of the shop is made from vinyl record albums, the paintings on the wall of clowns and dogs are found art. The racks will be made out of books – they get a lot of books at the Goodwill. We’ll just stack them up in two rows and run a bar across it, and that’s where we’ll hang the clothes.”
More info on SFGate.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.