I don’t usually like to sulk in the doom and gloom of impending or imagined global catastrophe, but this landmark Christian Science Monitor article deserves a lot more attention that it’s getting.
In brief – a UN report is soon due out that shows greenhouse gas concentration in the atmosphere is now in excess of 450ppm – the threshold which may provoke an irreversible warming trend. The worst thing about it is we reached that number faster than we thought was possible and are not even close to turning it around. As recently as last month, publications were still reporting the 450ppm number as a relatively distant fate we had a chance to avoid.
So now what?
Do we come up with a new goal? Abandon all hope? Get realistic about what we can and can’t avoid? Start investing in sea-wall construction companies? Move all operations inland?
Although many people and businesses will do nothing unless faced with the raging fires of calamity, the business case for taking a proactive stance on climate change couldn’t be clearer. Businesses that start tackling issues of pollution and inefficiency will do well regardless of whether or not climactic catastrophe is at our doorstep. With the evidence mounting that action may be more urgent than ever before, it’s really a no-brainer in my book.