Too Late for Global Warming – 450 Parts Per Million is History – Now What?

hurricane-2.jpgI don’t usually like to sulk in the doom and gloom of impending or imagined global catastrophe, but this landmark Christian Science Monitor article deserves a lot more attention that it’s getting.
In brief – a UN report is soon due out that shows greenhouse gas concentration in the atmosphere is now in excess of 450ppm – the threshold which may provoke an irreversible warming trend. The worst thing about it is we reached that number faster than we thought was possible and are not even close to turning it around. As recently as last month, publications were still reporting the 450ppm number as a relatively distant fate we had a chance to avoid.
So now what?


Do we come up with a new goal? Abandon all hope? Get realistic about what we can and can’t avoid? Start investing in sea-wall construction companies? Move all operations inland?
Although many people and businesses will do nothing unless faced with the raging fires of calamity, the business case for taking a proactive stance on climate change couldn’t be clearer. Businesses that start tackling issues of pollution and inefficiency will do well regardless of whether or not climactic catastrophe is at our doorstep. With the evidence mounting that action may be more urgent than ever before, it’s really a no-brainer in my book.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.