Beginning while I was a student at the sustainability focused MBA program Presidio School of Management, and on into my work in the world at GreenSmith Consulting, I’ve often noticed an ironic trend: For people that are so focused on increasing the wellness of the planet, and the conserving, reusing, and reconfiguring of the use of resources in innovative ways, there is often a distinct lack of personal sustainability practiced. As in taking care of yourself. When you spend all your energy on circumstances external to yourself, you’re less able to make a powerful impact in the very areas you’re seeking to make a difference.
A recent visit to the San Francisco edition of the Green Festival seems to be a bellwether of a major shift in this orientation. Along with sustainability stalwarts such as Paul Stamets giving presentations, wellness heavyweights such as Deepak Chopra were also represented there, distinctly making the connection between mind, body, and sustainability. Being such a large indicator of trends in the realm of all things green, it seems natural that at this same time the new website Mind Body Green has been launched.
The CEO, Jason Wachob, is a perfect example of the times we live in. A serial entrepreneur, he is one of the people behind Crummy Brothers an organic cookie company launched a year ago. He has had a growing interest in things sustainable, along with personal development and health. Yet in looking out there, he found an overabundance of information, and no way to sort, make sense of it all.
Thus, Mind Body Green was created, and functions much like Digg. and other sites that give the public the ability to submit links to and blurbs about stories of interest, but let the public vote on whether or not they like it, serving as a sieve for the mass of information out there. Unlike Digg, you won’t find stories about the latest Halo 3 hack or someone sticking their head in a Fire Ant nest, but stories like Bush Sr. installing a wind turbine on his house and plant based graffiti
You may find yourself gravitating to one area more then another initially out of habit, but with the ease of navigation here and the default intermixing of Mind, Body, and Green topics, you may soon find yourself actively cross pollinating these areas, to help you become a truly sustainable human being.
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and an MBA in Sustainable Management from Presidio School of Management in San Francisco. His overarching talent is “bottom lining” complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company.