San Francisco Carpet Recycling – An Entrepreneur in the Making

carpet-recycle.jpgSan Francisco set the ambitious goal of 75% waste diversion by 2010 and has already achieved 69%. Since carpet currently makes up anywhere from 2%-5% of what goes into landfills in California, carpet recycling stands to make a good dent in that remaining 6% diversion goal. As it turns out, that 6% offers a nice niche for an enterprising entrepreneur to enter.
SF Carpet Recycling was launched today, and owner, Ellen Raynor points out, “For every 10 million pounds of carpet that is recycled, 70 million pounds of greenhouse gases are avoided and 50,000 cubic yards of landfill is saved. Carpet recycling is creating jobs in San Francisco, feeding a sustainable cradle-to-cradle product, and less costly than the landfill.”
Much of the carpet that the company will accept is recycled into new carpet and the remaining carpet and pads are down-cycled into various other products.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.