Yokohama to Launch Tires Made of Orange Rinds

tire-orange.jpgPictured here is an tire made from 85% Citrus Oil – a useful oil extracted from orange rinds discarded by the citrus industry. The remaining portion of the tire is petroleum based traditional material. The prototype, by Yokohama, is one of the most interesting things I saw at the LA Auto Show yesterday and, assuming what their rep says is true, could impact drivers in more ways than one. Do take all this with a grain of salt, as the product is not on the street, so to speak, and there is no information on Yokohama’s website yet about it. Here are some of the highlights:
1) 80% less petroleum used in the manufacture
2) An “air permeation suppression film” which apparently reduces leakage and ensures good pressure
3) Reduced weight, and therefore less resistance

No report on durability and wear and tear, but Yokohama is serious about releasing the technology in 2008. Here’s a very slow to load video on MSN for more.
Assuming the tire performs as well as advertised, it’s a no brainier for a petroleum free future and Yokohama deserves praise for its innovative use of less toxic, waste derived materials.

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.