AT&T Phone Book Outrage – For Shame!

phone-books.jpg

Take a look at this pile of waste. This is my foyer last week piled high with brand new yellow pages wrapped in plastic bags. It almost makes me sad, in a nostalgic sort of way to witness the demise of such a venerable icon as the phone book, but let’s be realistic here – no one in my building is going to pick one up. Well, almost no one. The fact is, these days, a phone book is only useful for propping up your chair. There are certainly some folks who insist on having one, but in the internet age, there is simply little use for these giant pieces of newsprint (to say nothing of the plastic bags).
As a shareholder in AT&T, I’m equally disappointed that the company continues to shell out god-only-knows how much money each year printing and distributing these things. The phone book should be an option for customers who specifically request it, not an unwanted tome thumped on your doorstep.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.