http://www.triplepundit.com/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/ Business, Better. Since 2005 Sat, 21 Nov 2009 18:33:24 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.triplepundit.com/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/comment-page-1/#comment-12328 Tom Mon, 31 Dec 2007 14:49:37 +0000 http://www.triplepundit.com/wordpress/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/#comment-12328 Well Duh? Okay. I guess I take the point, but there is more to this than just examples of greenwash marketers - if you read the post. The principal point is EnviroMedia's upcoming index as a resource for consumer to try to avoid it, and to point out the bad marketing as well as the good ones. I know we all want "feel good" stuff here, but it's a real world out there and most of us don't have MBA's from the Presidio School of Management as a basis for our attempts at taking a sustainable future seriously. I understand that perhaps most reading this blog do have the education, but I still think it is important to know how to protect ourselves as consumers and help peoplelike EnviroMedia develop ways to do that. I didn't, in fact mention one "bandwagon" company pretending to be green, only ways that the public can both guard against it and promote honest green marketers. Which does seem to be on track with your last paragraph - though you obviously don't think so. Oh well. Well Duh? Okay. I guess I take the point, but there is more to this than just examples of greenwash marketers – if you read the post. The principal point is EnviroMedia’s upcoming index as a resource for consumer to try to avoid it, and to point out the bad marketing as well as the good ones.
I know we all want “feel good” stuff here, but it’s a real world out there and most of us don’t have MBA’s from the Presidio School of Management as a basis for our attempts at taking a sustainable future seriously.
I understand that perhaps most reading this blog do have the education, but I still think it is important to know how to protect ourselves as consumers and help peoplelike EnviroMedia develop ways to do that.
I didn’t, in fact mention one “bandwagon” company pretending to be green, only ways that the public can both guard against it and promote honest green marketers. Which does seem to be on track with your last paragraph – though you obviously don’t think so. Oh well.

]]> http://www.triplepundit.com/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/comment-page-1/#comment-12327 Anonymous Sat, 29 Dec 2007 17:50:32 +0000 http://www.triplepundit.com/wordpress/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/#comment-12327 Well duh! Is it any wonder that companies are "greenwashing!!" Afterall, it's all about the benjamins! The hot-trend right now is "green," only because the market is soft and money is short, tired of reading about the band-wagon companies that pretend to be green, please write about something worth the while. I would love to read about real and promising companies individuals, the people that will actually make a difference and force the "fakers" to get on the right track. Well duh! Is it any wonder that companies are “greenwashing!!” Afterall, it’s all about the benjamins! The hot-trend right now is “green,” only because the market is soft and money is short, tired of reading about the band-wagon companies that pretend to be green, please write about something worth the while.
I would love to read about real and promising companies individuals, the people that will actually make a difference and force the “fakers” to get on the right track.

]]> http://www.triplepundit.com/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/comment-page-1/#comment-12326 Tom Wed, 26 Dec 2007 20:13:15 +0000 http://www.triplepundit.com/wordpress/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/#comment-12326 Ha! That's a good one. For the "unclear on the concept" file. Thanks for the comment. Ha! That’s a good one. For the “unclear on the concept” file. Thanks for the comment.

]]> http://www.triplepundit.com/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/comment-page-1/#comment-12325 Anonymous Wed, 26 Dec 2007 18:17:31 +0000 http://www.triplepundit.com/wordpress/2007/12/bright-green-consumers-and-the-scourge-of-greenwashing/#comment-12325 I witnessed one driver of a Ford Expedition give another driver of a Ford Expedition a set of "green" shopping bags for Christmas ... you know, so that when they drive their Expeditions to the market they won't waste bags. I witnessed one driver of a Ford Expedition give another driver of a Ford Expedition a set of “green” shopping bags for Christmas … you know, so that when they drive their Expeditions to the market they won’t waste bags.

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