At a New Year’s party I attended recently I was pleasantly surprised to find a green alternative at the bar. Purus vodka was the highlighted booze for those who wished to bring in the New Year with an inebriated bang! Purus is organic vodka made with water from the Alps and organic wheat from Northern Italy. The bottle is sleek and distincly shaped; composed of recyclable glass and a 100% sustainable farmed cork. Even the label is entirely tree free and utilizes soy based inks and water based adhesives.
Purus’s website features a “virtual forest,” where you can plant virtual trees that will ultimately lead to the planting of real trees through a smart and innovative forestation program. Purus has teamed up with American Forests, a group dedicated to ensuring healthy forest eco-systems in every community. Beginning just this past month of December 07,’ American Forests kick-started the Purus program by planting one tree on behalf of each of the first 100,000 adult visitors that register for the free program on the Purus website.
The new trees will start hitting dirt at an accelerated pace in California, Texas and Florida. In my humble opinion, this is a smart marketing campaign targeted for the “green” cocktail enthusiast. I simply love to see companies that make every effort to give back to our environment that they reap their profitable products from. It certainly was a first for me to toast in the New Year with a green beverage. Purus has aptly captured a whole new perspective and brought fresh meaning to the clich√© “drink responsibly.”