http://www.triplepundit.com/2008/01/patagonia-and-the-footprint-chronicles-showing-that-honesty-is-the-best-policy-toward-sustainability/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2008/01/patagonia-and-the-footprint-chronicles-showing-that-honesty-is-the-best-policy-toward-sustainability/comment-page-1/#comment-12474 Janis Mara Mon, 21 Jan 2008 19:11:49 +0000 http://www.triplepundit.com/wordpress/2008/01/patagonia-and-the-footprint-chronicles-showing-that-honesty-is-the-best-policy-toward-sustainability/#comment-12474 During Chouinard's visit to his Palo Alto store last week, I asked him about greenwashing and he said, "It's okay as long as it's a first step." I'm a reporter writing a story about greenwashing, and would love to hear from anyone in the East San Francisco Bay Area with examples of local companies who are guilty of the practice, so feel free to cruise by my blog at http://www.ibabuzz.com/energy and leave a comment. During Chouinard’s visit to his Palo Alto store last week, I asked him about greenwashing and he said, “It’s okay as long as it’s a first step.” I’m a reporter writing a story about greenwashing, and would love to hear from anyone in the East San Francisco Bay Area with examples of local companies who are guilty of the practice, so feel free to cruise by my blog at http://www.ibabuzz.com/energy and leave a comment.

]]> http://www.triplepundit.com/2008/01/patagonia-and-the-footprint-chronicles-showing-that-honesty-is-the-best-policy-toward-sustainability/comment-page-1/#comment-12473 Soul Economy Sat, 19 Jan 2008 09:55:31 +0000 http://www.triplepundit.com/wordpress/2008/01/patagonia-and-the-footprint-chronicles-showing-that-honesty-is-the-best-policy-toward-sustainability/#comment-12473 I am an avid admirer of Yvon Chouinard and Patagonia (unfortunately, they do not have stores in Australia) - and this is a fabulous idea. Not only does it give customers the tools necessary to make an informed purchasing decision, it reinforces that Patagonia are true to their cause and allows them to differentiate themselves from the growing number of companies that are simply "greenwashing". Well done Patagonia! I am an avid admirer of Yvon Chouinard and Patagonia (unfortunately, they do not have stores in Australia) – and this is a fabulous idea. Not only does it give customers the tools necessary to make an informed purchasing decision, it reinforces that Patagonia are true to their cause and allows them to differentiate themselves from the growing number of companies that are simply “greenwashing”. Well done Patagonia!

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