Saatchi & Saatchi “S” Aquires Act Now Productions

saatchi.jpgHere’s something I didn’t see coming: Publicis Groupe have acquired Adam Webach’s Act Now Productions and will bring them under the Saatchi & Saatchi S name. (The additional “S” is for Sustainability)
The idea is to take the highly successful PSP (Personal Sustainabilty Project) concept that ActNow developed for Wal-Mart and combine it with the global reach of Saatchi. Seems like a big win for both parties, and another big validation for green innovation. Of course, with ever bigger fish trying to jump in the game, the stage is set for greenwashing and watering down of real sustainability principals. Nonetheless, ActNow made huge progress with WalMart (yes, we all know Wal Mart could do more) and if their new, bigger team remains true to their principals then that huge progress will only grow.
Congrats to Act Now! What do you think?

Nick Aster is a new media architect and the founder of has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.