On the one hand climate change portends nothing less than the cataclysmic end of civilization as we know it. On the other it is simply the most insidious hoax foisted upon mankind in the history of humanity.
If you’re a CEO or business leader it really doesn’t matter what you believe about the science of global warming, because in the business world climate change is coming and if you aren’t prepared for it your business will suffer.
This is the focus of “Climate Change: What’s Your Business Strategy?” a new book due out on May 1st from Harvard Business Publishing.
The book, at only 97 pages, leaves off the science of climate change and gets right down to business.
Authors and MBA professors Andrew Hoffman and John Woody contend that an effective business strategy doesn’t necessarily require any particular point of view regarding the science of global warming. What is required is an understanding of the changes and opportunities that come with a changing business environment.
Climate Agnostics Take Note
You can remain completely agnostic about the science of climate change but still recognize its importance as a business issue
Hoffman, a professor of sustainable enterprise at the University of Michigan, adds:
I’m talking to those who think, well, the science isn’t there and I’m going to continue to stall – big mistake… Let’s take all the environmental language out of it, let’s take all the moral language out of it, the ‘Do the right thing’ language out of it, and simply say, brass tacks, if you’re a business, this is a business issue
Smart CEO’s will be the first to find ways to calculate and reduce their carbon footprint and help shape coming legislation to curb emissions. There is “money to be made” in alternative energy and green building, business leaders that aren’t considering this are “missing out” says Hoffman.
Fortune 500 leaders like General Electric and Dupont are examples of large, established companies that took climate change and environmental issues head on, finding ways to reduce costs while developing projects that appeal to investors and a public concerned about sustainability.
“Regulation is coming”, Hoffman warns, “if you want a seat at the table to influence what that regulation should be, you’ve got to get in on this now”.
But we knew that already, didn’t we?