“Pedaling Proves Profitable” – JSOnline

bike-to-work.jpgThe headline above is from Sunday’s Milwaukee Journal Sentinel in celebration of Bike to Work Week, which started today. The gist of the article is what I like best – it’s not just a celebration of biking and all it’s benefits – it’s a celebration of companies (including Northwestern Mutual Life) who have made strides to offer locker rooms, showers, financial incentives and more to encourage employees to bike to work on a regular basis.
The general consensus is that cycling to work makes for happier, healthier employees for a very low price. Ride on!
(image from belfast.co.uk)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has since grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He was instrumental in the creation of TreeHugger.com, managing the technical side of the publication for 3 years as well as an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.