3P SoundBite: Clark Wilson CEO of Green Builders Inc.

3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Clark Wilson, a longtime builder for 30-plus years saw a market opportunity during his retirement to revitalize the Austin, Texas area by offering a suite of green homes. Readers, if you have ever been house hunting, prepare to feel a tinge of nostalgia when you view pictures of model homes onGreen Builders, Inc.’s website.
Could this really be a green home? If it doesn’t have vines growing off the walls or look like a scene from Star Wars, then it can’t be green, can it?
TriplePundit asks Clark these questions and more.

What is a green home?
According to Clark, a green home is not what you see on the outside, but how it is built from the inside. “The whole home is green from the ground up from the amount of top soil, saving thousands of gallons of water every month, all the way up to the rafters–the secret sauce is behind the sheet rock and up the attic.”
Considerations are made to indoor air quality, use of recycled materials such as recycled metals and there are suggestions of green flair, but nothing “cubist” to continue to appeal to the traditional market of homebuyers.

Has green building changed the way people buy homes?

There is certainly an aspect of any real estate, which has to be the right school district, right price point. If you’re green on top of that, given the sustainability, because we’re competitively priced. Just last month, one community called Georgetown sold 10 homes in one month and Elm Grove sold six homes.

What does this mean for builders?

Traditional housing is a thing of the past. The energy crisis has really got people nterested. It’s also the right thing to do from a sustainability standpoint.
About Green Builders

Green Builders, Inc. is Energy Star certified, USBC certified and recently recognized by the National Association of Home Builders. The company says they “combine the equal necessities of progress and preservation by building homes that tread lightly on the earth.”
Green Builders’ sustainable homes are priced from the $180,000s to $600,000s and are available throughout the Austin area.

For more on green building, check out the West Coast Green conference in September.

Want to be featured on 3P Soundbite? Email Contact [at] ClaraKuo [dot] com and tell us about your unique perspective!
Clara Kuo is a member of Net Impact in Silicon Valley. Her interests include social media, entrepreneurship/intrapreneurship and the triple bottom line. She blogs here and on her self-named blog (www.clarakuo.com).

Clara lives in the San Francisco Bay Area and considers herself an international citizen. She has an MBA from the Monterey Institute of International Studies, and currently works in San Francisco as a marketing analyst. You can find her tweeting, blogging or simply continue an existing 3P conversation by commenting on a post.