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3P SoundBite: Clark Wilson CEO of Green Builders Inc.

| Thursday June 19th, 2008 | 5 Comments

3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
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Clark Wilson, a longtime builder for 30-plus years saw a market opportunity during his retirement to revitalize the Austin, Texas area by offering a suite of green homes. Readers, if you have ever been house hunting, prepare to feel a tinge of nostalgia when you view pictures of model homes onGreen Builders, Inc.’s website.
Could this really be a green home? If it doesn’t have vines growing off the walls or look like a scene from Star Wars, then it can’t be green, can it?
TriplePundit asks Clark these questions and more.


What is a green home?
According to Clark, a green home is not what you see on the outside, but how it is built from the inside. “The whole home is green from the ground up from the amount of top soil, saving thousands of gallons of water every month, all the way up to the rafters–the secret sauce is behind the sheet rock and up the attic.”
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Considerations are made to indoor air quality, use of recycled materials such as recycled metals and there are suggestions of green flair, but nothing “cubist” to continue to appeal to the traditional market of homebuyers.

Has green building changed the way people buy homes?

There is certainly an aspect of any real estate, which has to be the right school district, right price point. If you’re green on top of that, given the sustainability, because we’re competitively priced. Just last month, one community called Georgetown sold 10 homes in one month and Elm Grove sold six homes.

What does this mean for builders?

Traditional housing is a thing of the past. The energy crisis has really got people nterested. It’s also the right thing to do from a sustainability standpoint.
About Green Builders

Green Builders, Inc. is Energy Star certified, USBC certified and recently recognized by the National Association of Home Builders. The company says they “combine the equal necessities of progress and preservation by building homes that tread lightly on the earth.”
Green Builders’ sustainable homes are priced from the $180,000s to $600,000s and are available throughout the Austin area.

For more on green building, check out the West Coast Green conference in September.

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Want to be featured on 3P Soundbite? Email Contact [at] ClaraKuo [dot] com and tell us about your unique perspective!
Clara Kuo is a member of Net Impact in Silicon Valley. Her interests include social media, entrepreneurship/intrapreneurship and the triple bottom line. She blogs here and on her self-named blog (www.clarakuo.com).


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  • Racer 5

    A bit light on details! But I guess it is a sound-bite. I just want to make sure that people understand two things that did not get mentioned:
    1) Efficiency – this is way more important than having solar panels or whatever
    2) Infrastructure – A green home way out in the suburbs where a car is required for everything you do is less green than a non-green home that allows you to bike or walk most places.

  • Clark

    Racer is correct that efficiency is a big key in green building. Our homes use up to 50% less energy than a home built to pass local building codes.Our homes are also extremely water efficient.Last month, even with the 100 degree heat our homeowners electric bills was 58$$.
    The rise is gas prices has really brought the desire to live close in and that has caused land prices to soar for close in locations. The perception that cars are the biggest polluters is incorrect, It is buildings that cause about 30% of greenhouse gases. Autos are less than 10%. It is great that we are finally really concerned about gas mileage but extremely efficient buildings will be an even greater accomplishment for the environment.
    The place where this home located ( Georgetown Village) is within a mile of a grocery store (HEB),a pharmacy (CVS), Sun City, a local coffee shop, numerous restaurants and it is affordable. It is a master planned TND design and very walkable. The home is across the street from a city park that has a nice pool. There is a blue ribbon elementary school that you can see from the porch of this home.

  • Racer 5

    Thanks for replying, i’m impressed, basically, by what I’m seeing here, especially the modest size of the homes, but I have to again emphasize the infrastructural issues. Checking out the neighborhood with Google Maps (link here) it’s obvious that walkability was not even remotely considered, even if there is a grocery store technically within a mile, by the layout of these roads, and the highway you’d have to walk along, it’s obvious no one in their right mind would navigate them by any other means than a car, although yes, it’s nice that kids can walk to the pool.
    There appears to be an actual downtown in Georgetown, but this development appears to have no relationship with it at all, and shopping will likely be done at mini-malls and big boxes – not green, and not cool.
    Nonetheless, I realize that even with best intentions many times you can’t incorporate anything out of the ordinary, much less a small store in the actual neighborhood due to draconian zoning restrictions and the conservative nature of the building industry.
    A good start!

  • Racer 5

    Oh one more thing I just noticed – most homes have the car entrance in the rear via an alleyway – that is very cool, nice work.

  • dan

    I believe giving customers a choice to go green and save money at the same time makes a lot of sense. I currently have a large home on an acre lot, but I’m interested in the community gardening aspect I read about in the New Sweden development.
    When will we see the New Sweden development come online?