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Lululemon’s competitor Horny Toad acquires Nau assets

| Tuesday June 24th, 2008 | 2 Comments

Look out lululemon!
Sustainable yoga and athletic sports apparel behemoth, lululemon has got some competitors on the way…
There’s no better time to buy sustainable clothing than Nau. The stringent fashion line that appeals to sports enthusiasts to fashionistas alike was close to shutting down until Horny Toad, entrepreneurial adventure clothing company in Santa Barbara decided to take up Nau’s assets, as was announced in WendMag today.
Horny Toad will be launching a new line of Nau clothing in August, but through the month of July, Nau enthusiasts and environmentalists can find spring and summer clothing on sale at 50% off to the end of July.
Saving money, the earth’s environmental and contributing to social change in one single mouse click: Nau is what I’m talkin’ about.
A quick browse through Nau’s website and I found most clothing in shades ranging from carbon black to a cloudy sky blue. Pieces like the Flection Skirt for women ($39) looks great for a Casual Friday while keeping you cool for a stroll in the park on a hot summer’s day.
In the same vein, men will appreciate the Gauzian SS Shirt ($38) which suggests trendy and sporty all in one cool glance.


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  • Nick

    Good to see this! Just out curiosity, what’s Lululemon?

  • Clara

    Ah, sorry for that undersight. I updated the post with a description. lululemon was started by Chip Wilson, the founder of a successful Canadian sportswear company called West Beach, which is lesser known in the US, but great for snowboarding gear. lululemon is sustainable gear made of rayon and some other fabric which they’ve patented as “luon”. Well known with mostly women yoga buffs, so I guess I just assumed most people recognize them. They tend to dwarf a lot of other brand names, and any giant company needs competition, I think. Hope you liked the article!