Project Better Place is offering you a chance to make your own minifesto that explains why we should kick the oil habit. The enterprising electric vehicle company has already invited several influential people in the field to post their own version, including San Francisco Mayor Gavin Newsom. Check them out and add yours here.
The minifesto is part of a “creative challenge to inspire people to dig down and discover their core motivation for changing the direction of energy use on this planet,” writes Guryan Tighe of Better Place.
Green technology needs as many catch phrases and tag-lines as any other type of product, if not more. Such invitations to the public to contribute their own minifesto help to collectively build frames around green technology and generate greater resonance in the popular imagination.
So…what are your 10 words?









Comments
July 29, 2008 at 12:52 pm PDT | Sao writes:
Simple – it’s filthy and causes wars.
July 30, 2008 at 7:34 am PDT | John writes:
Foreign policy based on democracy, not dirty fuels.
July 30, 2008 at 8:53 am PDT | Tom writes:
Let’s harness human energy to replace the fossil fuel energy that commands our daily lives and ultimately will decimate our civilization.