Comments on: Greenwashing – An Advertising Professional’s Insights

By: Ken M

Ken M — Wed, 30 Jul 2008 10:50:35 +0000

Advertising can sell junk as needs, garbage as food. The entire industry needs to be reformed.

By: Mario Vellandi

Mario Vellandi — Tue, 29 Jul 2008 19:28:24 +0000

Yeah, if the author is just venting general concern about ‘regulation’, then it’s not even newsworthy and IMO a disservice to both readers and advertisers.
Vague marketing copy and words with subjective/multiple meanings can’t be banned. Look at the personal care & health food categories – they’ve gotten away with it for years. But the best companies just happened to add additional information about the product’s contents, perhaps the brand story, sometimes in a playful manner that reflects the brand’s personality. That my friends, is creative marketing.

By: Nick Aster

Nick Aster — Tue, 29 Jul 2008 15:26:18 +0000

Hey Angelique, nice post and really good catch on a rather vague article in Adweek. Urbach may have a point in that sometimes regulation stifles all sorts of things, but he’s totally unspecific about what kind of regulation he opposes – just that he seems generally opposed to it. Also, he doesn’t site anything that the FTC specifically asks for. Given that we may be talking about a battle between dinosaurs and a bureaucracy, I’m not even sure where to begin but it’s awfully hard to know where one stands when they’re so unspecific.
It’s a pity these battles have to take place at all. That’s what I love about the internet – if used properly and openly, it can cut across most of the bs.