Comments on: Greenwashing – An Advertising Professional’s Insights

By: JimmieBlake

JimmieBlake — Thu, 29 Jul 2010 20:51:39 +0000

Green Advertising is one of the best advertising I've seen. The message of ads are so strong and incisive it makes me want to save the planet again and again. I've seen a great campaign in local business reviews. It belonged to Greenpeace and it was named "Now it's your turn to swallow". The pictures, made by Chris Jordan, send such a strong message to not throw waste products all around, I now bring garbage together everywhere I see it.

By: ThomWestley

ThomWestley — Thu, 13 May 2010 16:09:17 +0000

I've successfully used an affiliate network program to promote my green business and it worked great. I don't think that they broke any laws with their ads campaign but if they did, they will be the ones to be blamed, not me.

By: ThomWestley

ThomWestley — Thu, 13 May 2010 09:09:17 +0000

By: Ken M

Ken M — Wed, 30 Jul 2008 10:50:35 +0000

Advertising can sell junk as needs, garbage as food. The entire industry needs to be reformed.

By: Mario Vellandi

Mario Vellandi — Tue, 29 Jul 2008 19:28:24 +0000

Yeah, if the author is just venting general concern about ‘regulation’, then it’s not even newsworthy and IMO a disservice to both readers and advertisers.
Vague marketing copy and words with subjective/multiple meanings can’t be banned. Look at the personal care & health food categories – they’ve gotten away with it for years. But the best companies just happened to add additional information about the product’s contents, perhaps the brand story, sometimes in a playful manner that reflects the brand’s personality. That my friends, is creative marketing.

By: Nick Aster

Nick Aster — Tue, 29 Jul 2008 15:26:18 +0000

Hey Angelique, nice post and really good catch on a rather vague article in Adweek. Urbach may have a point in that sometimes regulation stifles all sorts of things, but he’s totally unspecific about what kind of regulation he opposes – just that he seems generally opposed to it. Also, he doesn’t site anything that the FTC specifically asks for. Given that we may be talking about a battle between dinosaurs and a bureaucracy, I’m not even sure where to begin but it’s awfully hard to know where one stands when they’re so unspecific.
It’s a pity these battles have to take place at all. That’s what I love about the internet – if used properly and openly, it can cut across most of the bs.