http://www.triplepundit.com/2008/07/is-greenwashing-good/ Business, Better. Since 2005 Thu, 18 Mar 2010 22:43:56 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.triplepundit.com/2008/07/is-greenwashing-good/comment-page-1/#comment-11144 Erica Grigg Tue, 22 Jul 2008 11:22:40 +0000 http://www.triplepundit.com/wordpress/2008/07/is-greenwashing-good/#comment-11144 To be fair, greening marketing is absolutely necessary and essential to inform consumers, stakeholders and employees on the green agenda. However, the 'greenwash' happening can and should not be involved in a 'confusion campaign'. How does saying you're green save carbon? Furthermore, if you haven't actually measured and reduced your carbon, why lie? Isn't that a lie? Erica Grigg director, carbon outreach To be fair, greening marketing is absolutely necessary and essential to inform consumers, stakeholders and employees on the green agenda. However, the ‘greenwash’ happening can and should not be involved in a ‘confusion campaign’.
How does saying you’re green save carbon? Furthermore, if you haven’t actually measured and reduced your carbon, why lie?
Isn’t that a lie?
Erica Grigg
director, carbon outreach

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