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Civic Honda

| Wednesday August 27th, 2008 | 4 Comments

honda-logo-over.gif It’s as simple as the name of the company’s diminutive, inexpensive yet iconic product, the Civic. Honda Motor Company has built a world-beating business rooted in a straightforward social commitment. As Tetsuo Iwamura, president of Honda North America puts it, “. . . We want to make Honda the company that society wants to exist.”
As the Big Three U.S. automakers and even its arch-rival Toyota stumble in the face of dwindling demand for SUVs and trucks due to rising oil prices, Honda’s performance has held steady, with sales up 3 percent so far in 2008 while the market as a whole has fallen 11 percent. Honda has consistently resisted the rush to build bigger, heavier cars and trucks, even during the giddy 1990s, when SUVs became all the rage.
The reason? Honda’s always seen its advantage as fuel efficiency and environmental performance, with the motto, “Blue skies for our children,” dating back to the 1970s. Any approach that veers away from this credo is avoided.
For the past 15 years, Honda has had the highest corporate average fuel economy, and counting.
The best engines, the best fuel-efficiency, the best design, all at competitive prices, for nearly half a century. That’s a company society not only wants, it needs.


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  • JenBoynton

    Honda was also named the greenest automaker for the 4th year in a row in last year’s Automaker Ranking by the Union of Concerned Scientists: http://www.ucsusa.org/assets/documents/clean_vehicles/autorank_brochure_2007.pdf

  • Abbot Rhineway

    The quote “We want to make Honda the company that society wants to exist” sound’s noble until you realize that’s exactly the same thing, to paraphrase, that GM said to justify the Hummer. Isn’t that just listening to the market?
    Yea, but. . . Honda’s record speaks for itself. It’s environmental bona fides, in relative terms, are formidable, especially when compared to GM and Detroit generally. If Honda had just been responding to the market, it would have been much more aggressive with its SUV/pick up line. Instead, it went the other way. In my view, Honda’s a market-mover, not follower.

  • shutkin

    Yea, but. . . Honda’s record speaks for itself. It’s environmental bona fides, in relative terms, are formidable, especially when compared to GM and Detroit generally. If Honda had just been responding to the market, it would have been much more aggressive with its SUV/pick up line. Instead, it went the other way. In my view, Honda’s a market-mover, not follower.

  • barak

    I guess I have seen a very useful blog tester at http://newfileengine.com/
    Sorry, I don’t remember the name- just use the search.