Civic Honda

honda-logo-over.gif It’s as simple as the name of the company’s diminutive, inexpensive yet iconic product, the Civic. Honda Motor Company has built a world-beating business rooted in a straightforward social commitment. As Tetsuo Iwamura, president of Honda North America puts it, “. . . We want to make Honda the company that society wants to exist.”
As the Big Three U.S. automakers and even its arch-rival Toyota stumble in the face of dwindling demand for SUVs and trucks due to rising oil prices, Honda’s performance has held steady, with sales up 3 percent so far in 2008 while the market as a whole has fallen 11 percent. Honda has consistently resisted the rush to build bigger, heavier cars and trucks, even during the giddy 1990s, when SUVs became all the rage.
The reason? Honda’s always seen its advantage as fuel efficiency and environmental performance, with the motto, “Blue skies for our children,” dating back to the 1970s. Any approach that veers away from this credo is avoided.
For the past 15 years, Honda has had the highest corporate average fuel economy, and counting.
The best engines, the best fuel-efficiency, the best design, all at competitive prices, for nearly half a century. That’s a company society not only wants, it needs.