Comments on: Dancing with the Devil http://www.triplepundit.com/2008/10/dancing-with-the-devil/ Business, Better. Since 2005 Fri, 10 Feb 2012 04:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Stephaneehttp://www.triplepundit.com/2008/10/dancing-with-the-devil/comment-page-1/#comment-9860 Stephanee Thu, 06 Nov 2008 23:32:04 +0000 http://www.triplepundit.com/wordpress/2008/10/dancing-with-the-devil/#comment-9860 Since TerraCycle is essentially a service provider helping manufacturers reduce landfill load, and a manufacturer working to expand consumer access to affordable green products, working with big companies and retailers seems like a positive. Especially since you also work with the smaller guys. To ensure you are not an accomplice to related activities that might "dillute the green movement," just make sure your PR (releases, quotes, etc) remains honest ...focusing on how the brand is reducing the amount of packaging send to landfills. Don't paint them as "sustainability leaders" based on their partnership with you, and clarify which brands are involved if you're working w/ a diversified company like Kraft so people understand their level of investment/impact. Likewise, ensure that any PR your partners do accurately represents the partnership/what Terracycle does, and the environmental impact. Since TerraCycle is essentially a service provider helping manufacturers reduce landfill load, and a manufacturer working to expand consumer access to affordable green products, working with big companies and retailers seems like a positive. Especially since you also work with the smaller guys.
To ensure you are not an accomplice to related activities that might “dillute the green movement,” just make sure your PR (releases, quotes, etc) remains honest …focusing on how the brand is reducing the amount of packaging send to landfills. Don’t paint them as “sustainability leaders” based on their partnership with you, and clarify which brands are involved if you’re working w/ a diversified company like Kraft so people understand their level of investment/impact.
Likewise, ensure that any PR your partners do accurately represents the partnership/what Terracycle does, and the environmental impact.

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