How Companies Can Kick the Petroleum Based Water Bottle Habit


When I first read about Goody G1, an additive to non eco plastics to make them both compostable and biodegradable, my first thought was, why enable petroleum based plastic manufacturers an out to continue manufacturing as they are, rather then looking into a thoroughly green option?
But then seen from another perspective, it’s like asking a smoker to stop cold turkey. Possible. but unlikely. And in the case of plastic packaging manufacturers, it would likely require a retooling of equipment to accommodate such a change. Again, possible, but in these tighter times, not likely.
Enter Goody Products. They offer three options, depending on where you are as a company, to help companies kick the petro habit.

Goody G1 and G2 don’t require any change in your manufacturing equipment. With Goody G1 Additive the process is exactly the same. Except now your plastic will have a shelf life, chosen by you. From 6 months to 5 years in some cases. And it’s been approved by both the FDA and European standards for contact with food (translation: It can be used for water bottles, cookie trays, etc)
Goody G2 ups the bio based (starch) content from 10% to 70-75%, and the only manufacturing difference, according to Goody, is “…a slight variation to temperature is required.” Oddly, despite higher bio content, it appears not to be compostable, only biodegradable. Goody, can you explain?
Goody G3 is for those ready to go fully bio based plastic. It’s entirely made from non food based renewable sources, and is both compostable and biodegradable. It does however require a special dedicated extruder to manufacture.
Though Australian based, Goody is getting independently tested and certified for use far afield, in the US and Poland, among others.
Beyond being merely a raw materials provider, they have a marketing program, the Goody 3-Tiered Message. Basically, an attractive identifiable graphic to make seeking out these products easier, clear simple instructions for disposal, and if there’s space, more detailed information on optimal disposal conditions.
Some lingering question remain: Just what is Goody made of? And what do the still petroleum containing Goody G1 and G2 biodegrade/compost to? If they make it to the ocean before completing this process, will there still be the issue of small “mermaids’ tears,” tiny bits of plastic enveloping the world’s oceans?
Readers: What other examples of “bridge” technologies (enablers of transition from one way to a greener other) do you know of out there? Have you used any Goody plastic based products, like the Billabong spring water? These and any other comments are welcome, below.
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. His overarching talent is “bottom lining” complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company.

Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio Graduate School in San Francisco. He creates interest in, conversations about, and business for green (and greening) companies, via social media marketing. || ==> For more, see