http://www.triplepundit.com/2008/12/if-you-want-to-run-your-business-in-the-black-make-sure-youre-marketing-in-the-green/ Business, Better. Since 2005 Sun, 21 Mar 2010 09:28:04 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.triplepundit.com/2008/12/if-you-want-to-run-your-business-in-the-black-make-sure-youre-marketing-in-the-green/comment-page-1/#comment-10143 Mathew Sun, 28 Dec 2008 21:40:14 +0000 http://www.triplepundit.com/wordpress/2008/12/if-you-want-to-run-your-business-in-the-black-make-sure-youre-marketing-in-the-green/#comment-10143 What a fantastic article. Each of your points have been on our top ten list since we began developing our new green business. In fact, they are at the core of our mission. Think local before going global, have a reward for BOTH people and planet, and develop strategic alliances. The latter is very difficult for a small company with limited resources and takes patience and perseverance. If your message is clear and identifiable, it will click with the right people. NEVER be afraid to ask and then ask again later as things and situations change over time. Environmentalists and people who are passionate about change need to take a lesson from the very same companies we are "fighting". Educate through participation, be consistent with your message, and don't preach to get the message across. A good example, the We Campaign has been doing a great job with this by sending the message consistently and letting it connect ORGANICALLY! We find ourselves at a pivitol period in time. Much like the 70's oil crisis, the ball is in our court to take advantage of this moment. We can create a renewable and sustainable country while creating jobs. These green jobs can fulfill all sectors of the workforce and education levels from construction worker to electrical engineer. And, finally we have a younger generation who understands this imperative. This generation can elect our first African-American President - they can surely rise up and insist that we start treating the planet, our rivers and oceans, the air we breath with the same reverance as the people we love. Because, in fact, they are one and the same. Mathew - tuwa.com What a fantastic article. Each of your points have been on our top ten list since we began developing our new green business. In fact, they are at the core of our mission.
Think local before going global, have a reward for BOTH people and planet, and develop strategic alliances. The latter is very difficult for a small company with limited resources and takes patience and perseverance. If your message is clear and identifiable, it will click with the right people. NEVER be afraid to ask and then ask again later as things and situations change over time.
Environmentalists and people who are passionate about change need to take a lesson from the very same companies we are “fighting”. Educate through participation, be consistent with your message, and don’t preach to get the message across. A good example, the We Campaign has been doing a great job with this by sending the message consistently and letting it connect ORGANICALLY!
We find ourselves at a pivitol period in time. Much like the 70’s oil crisis, the ball is in our court to take advantage of this moment. We can create a renewable and sustainable country while creating jobs. These green jobs can fulfill all sectors of the workforce and education levels from construction worker to electrical engineer. And, finally we have a younger generation who understands this imperative. This generation can elect our first African-American President – they can surely rise up and insist that we start treating the planet, our rivers and oceans, the air we breath with the same reverance as the people we love. Because, in fact, they are one and the same.
Mathew -
tuwa.com

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