Al Gore told us The Inconvenient Truth about global warming. But many of us asked, “What can I do about it?” The documentary film FUEL, winner of the 2008 Sundance Film Festival Audience Award, provides more than doom and gloom; it provides sustainable business solutions. This film has the potential to do more to promote clean technology and renewable energy than all of the venture capital money in Silicon Valley combined.
Record high oil prices, global warming, and an insatiable demand for energy: these issues will be the catalyst for heated debates and positive change for many years to come. Josh Tickell and his Veggie Van take us on the road to discover the pros and cons of biofuels, how America’s addiction to oil is destroying the U.S. economy, and how green energy can save us, but only if we act now.
Sustainable Business Solutions Exist Today
During his journey, Tickell meets with many of the sustainable business leaders that we profile in Triple Pundit, bringing their stories to the mass market. Billionaire Richard Branson shows off his biofuel for jets. Leading Venture Capitalist Vinod Khosla talks about next generation biofuels. Solazyme co-founders show an amazed audience how they make fuel from algae. PetroSun CEO Gordon LeBlanc, Jr. walks Tickell through a wastewater plant where algae blooms. Tony Tracy of Perf Go Green strolls the beaches of Santa Monica showing off his biodegradable bags. Las Vegas’ Fleet & Transportation Services manager explains how the Las Vegas school buses are powered by biodiesel. Willie Nelson and truck stop owners join forces to power our nation’s trucks with biofuel.
Triple Pundit took our own look at biofuels in 19 Hurdles for Large-Scale Biofuel Use: Reflections from the Emerson BioRefinery Summit. FUEL recognizes that there are challenges to large scale biofuel, but overall has an optimistic message.
FUEL captures the audience with humor, warmth, and a sense of urgency, and then delivers real solutions. The film has the ability to plant a million seeds of innovation and action across the world. I encourage everyone to visit the FUEL website, go to a screening, and check out the trailer below.
Readers: Please let us know what you think about the movie.