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Leadership by Design

CCA LiveE | Thursday January 1st, 2009 | 0 Comments

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by Erica Frye
The business world has started to recognize something I’ve thought for a long time — designers have exactly what it takes to be great leaders. Here’s why:
We turn vision into reality.
Arguably the most powerful design skill (and the most underestimated, even by designers) is the ability to take abstract concepts and express them tangibly through visuals, messages, and models. We’re innovative at heart, and we bring the new and unusual to life in inspiring ways and show people things they couldn’t have imagined themselves.
We play well with others.
Designers work well independently, yet we also have the emotional intelligence and curiosity it takes to thrive in collaborative groups. We welcome input from those who will show us different perspectives, give us inspiration when we are stuck, criticize us when we can no longer see clearly, and push us to improve our work in ways we cannot achieve alone.
We see the big picture.
The best designers have a broad understanding of history, culture, and people, which gives us the perspective needed to see the long-range vision and give it context. We explore connections between unlikely things and weave those threads together into compelling stories that resonate.
We sweat the details.
I’ve never met a good designer who wasn’t obsessed with details! That level of attention can seem over-the-top, but consistent details are what provide the depth necessary to build up an idea and turn it into a rich, seamless experience.
We take work personally.
Regardless of what people say it’s rarely “just business”, especially when your business is creation. We are passionate about ideas, and the emotional investment we have in our work drives us to improve and learn constantly.
We are committed to sustainability.
Designers are on the front lines of the green revolution, perhaps because we have designed, built, and packaged so many wasteful things. Through communities like the Designers Accord, we are using our unique position to make a positive impact on the world.


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