http://www.triplepundit.com/2009/01/profitable-philanthropy-the-values-behind-the-figures/ Business, Better. Since 2005 Sat, 21 Nov 2009 18:33:24 -0800 http://wordpress.org/?v=2.8.6 hourly 1 http://www.triplepundit.com/2009/01/profitable-philanthropy-the-values-behind-the-figures/comment-page-1/#comment-10164 Gennefer Snowfield Wed, 07 Jan 2009 14:04:11 +0000 http://www.triplepundit.com/wordpress/2009/01/profitable-philanthropy-the-values-behind-the-figures/#comment-10164 Ky - Thanks for your insight. I think you are absolutely correct that, while corporate social responsibility is now a competitive differentiator, it will soon become the norm as market demands increase. The culture of a company has become consistently more important in influencing brand perception and buying behavior, and companies need to wholeheartedly -- and <em>authentically</em> -- embrace this new paradigm as the standard way of conducting business. Those who do not can expect a decrease in brand affinity, acceptance and sales, paving the way for responsible companies to secure control of the market. Ky – Thanks for your insight. I think you are absolutely correct that, while corporate social responsibility is now a competitive differentiator, it will soon become the norm as market demands increase. The culture of a company has become consistently more important in influencing brand perception and buying behavior, and companies need to wholeheartedly — and authentically — embrace this new paradigm as the standard way of conducting business. Those who do not can expect a decrease in brand affinity, acceptance and sales, paving the way for responsible companies to secure control of the market.

]]> http://www.triplepundit.com/2009/01/profitable-philanthropy-the-values-behind-the-figures/comment-page-1/#comment-10163 KyNam Doan Mon, 05 Jan 2009 11:09:22 +0000 http://www.triplepundit.com/wordpress/2009/01/profitable-philanthropy-the-values-behind-the-figures/#comment-10163 Within several years, corporate social responsibility will no longer be a competitive advantage, it'll be part of the new corporation - a new reality. It's good to see this major shift occurring over such a short period of time. I just stumbled across your blog and just subscribed to your rss feed. Cheers, Ky Within several years, corporate social responsibility will no longer be a competitive advantage, it’ll be part of the new corporation – a new reality. It’s good to see this major shift occurring over such a short period of time.
I just stumbled across your blog and just subscribed to your rss feed. Cheers, Ky

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