Typically when a company starts thinking of how to become greener, they either think big, as in how to reduce their carbon (and soon, water) footprint, or on an more immediate scale – how to green your office. Recycling, lighting, energy use monitoring spring to mind first.
But there’s something equally as ubiquitous and therefore overlooked – the amount of ink used when printing those everyday things – things that add up to a lot of paper, and a lot of ink.
How do you reduce the amount of ink used then? Simple: poke holes in the lettering. Come again?
Ecofont is a font created by Dutch creative communications agency SPRANQ and after testing it for readability, they settled on using Vera Sans, an open source font, with circles cut out throughout the middle of the lettering.
Seeming to address what I thought when I first heard about EcoFont, they say:
At the shown size, this obviously is not very nice, but at a regular font size it is actually very usable.
So while it’s not something you’ll want to be using for your next annual report (Or who knows, maybe you do, it does make a strong statement!) there are many documents where the appearance is not the focus: communication is. And Ecofont would serve this well.
With an average 20% ink savings, this tiny change could make a huge impact. What are you waiting for?
Readers: How are you greening your office in under the radar, less common ways such as these? Please share, below.
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums.