Spheric Technologies is a web consulting firm specializing in WIC and Ruby on Rails, but what sets them apart is not their technical expertise and all around geekery, it’s their overarching commitment to the three C’s – Customer, Culture, and Consciousness. It’s fueled by a unique understanding of what their clients, employees — and even the world — needs, and a genuine desire to help fulfill them. And they do it through unparalleled customer service, a perk-driven atmosphere that rewards team members in innovative ways, and a social responsibility platform that is exemplified through every interaction. Their efforts are the embodiment of who they are vs. what they do, and as such, each charitable initiative is a reflection of their philanthropic spirit.
1. How do you define for-profit philanthropy?
We spend a minimum of 1% of our time and money on charitable projects. Recently we’ve extended that to greatly discounting services for charitable organizations that may not otherwise be able to afford our services. In some cases, we take a very small margin, and in most, we take none. This model means we can accomplish more while staying a viable for-profit business.
For-profit philanthropy, for us, means two things:
Intangible benefits – employee satisfaction, community involvement. This helps keep morale high in a natural, unforced way.
Tangible benefits – increased exposure to charitable partners, clients who choose to do business with conscious companies.
2. Please describe your philanthropic business plan and your current charitable activities.
Spheric Technologies Inc., a web technology company headquartered in Moncton, Canada engages in ongoing compassionate capitalist efforts including creating a pro bono website for the Boys & Girls Club of Moncton and investing $5,000 in Kiva.org to help support small businesses in developing countries.
In addition, Spheric recently received the Corporate Social Responsibility Award from BDC in recognition of the company’s charitable endeavors.
3. How do you communicate the impact of these efforts to your customers?
Typically, we include one charitable effort in each newsletter we publish. We also post any efforts to our blog as a way to promote the great causes and organizations we support and to show clients who are contributions are benefitting.
There is also constant messaging from our employees through channels like Twitter. Working with the terrific people that make up charitable organizations seriously excites all of us. These are very dedicated, hard working people that are not in it for the money, which is incredibly refreshing and continually inspires us to do more. If we’re successful, we’d like to help them be successful in their fundraising, too.
4. Why do you think it’s important for companies to adopt philanthropy as part of their revenue model?
It’s short-sighted to only work with profit-focused organizations, and to only be focused on your own profit. For-profit businesses, especially publicly traded businesses, have a single focus: the bottom line. In fact, that is a fiscal responsibility inherent in public corporations.
Help others and inevitably you help yourself. The principles of pay it forward, and cast your bread upon the waters, mean a lot to us. If we take every opportunity to invigorate those around us, we all become more successful.
5. What would you say is the most critical element in successfully implementing philanthropic endeavors?
Run your philanthropic efforts as you would any other part of your business. Have a budget, know your limits, and do top notch work. Most importantly, believe in the causes you support or leave them to those who do.
Name: Jon Reid
Company: Spheric Technologies
Contact: firstname.lastname@example.org 1-866-SPHERIC (774-3742) ext 709