Joel Makower Sounds Off on the Irrational Exuberance of Green Consumers Joel does a review of the landslide of surveys we’ve seen about consumer behavior in the eco shopping landscape in the past few month and finds that when the research methods are exposed to the cold harsh light of a winter’s day, they kinda shrivel up in fear.
Evian Maker Pledges to Buy Up All that PlasticIt’s a bit of tricky accounting, but the company has pledged to buy as much plastic as it sells in the UK, and it will go toward making their bottles 50% recycled content. I guess that’s because the water is sold outside the UK. The move will save the company $360,000 in the first year.
PG&E and Dell Bet Big on Renewables Dell has partnered with a local utility to supply its Oklahoma City campus with 100 percent wind power. Meanwhile, PG&E announced plans to develop 500 megawatts of solar power over the next five years. PG&E’s big array will power 150,000 homes!
Bordeaux Wine Pledges 20% Reduction in Carbon Emission The Bordeaux wine industry produces about 203,000 tons of carbon dioxide per year, with the majority of the carbon emissions linked to the fabrication and transportation of bottles and cardboard boxes, as well as the fuel used by tractors in the vineyard. Bordeaux Wine Trade Board pledged to reduce carbon emissions by 20 percent before 2020. Does this move represent an increase in consciousness or simply an effort to regain relevance among the LOHAS crowd?
Discover Launches Biodegradable Credit CardsThe new credit card material contains “microbial bait” When the microbes are attracted to the material, they consume the carbon in the product and decompose it into CO2, water and a mild salt. The inventors of the product have not patented it, “for fear the secret would get out.” Isn’t that a little counter-intuitive? This guy sounds like a bit of a mad scientist, but if his product will make my credit card dissolve before I have time to buy that flat screen TV, I’m all for it.
Fed-Ex CEO Drinks Triple Bottom Line Kool Aid He announces that ending oil dependency will save his company money and fight terrorism at the same time! Additionally, he blames oil for the current recession. “There can be little doubt that a major part of the financial crisis that led to the current recession was the 2007 and 2008 run-up in oil prices,” he remarked at The National Press Club. He advocates a transportation sector restructuring that relies on electrification.
Supply-Chain Emissions Fall Below Business Radar Just 10 percent of businesses are managing the greenhouse gas emissions in their supply chains, with more than a third having no clue about the size of their supply chain carbon footprint. Room to grow, room to grow. Companies – listen here! If you need help managing your supply chain emissions I graduate in May.
Lastly, here at 3P, we argued about ecofonts and the hype over inferior hybrids. Stop by and sound off!