Comments on: Erick Brownstein: Engineering Social Innovation http://www.triplepundit.com/2009/03/erick-brownstein-engineering-social-innovation/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian Johnsonhttp://www.triplepundit.com/2009/03/erick-brownstein-engineering-social-innovation/comment-page-1/#comment-10496 Brian Johnson Fri, 06 Mar 2009 22:29:11 +0000 http://www.triplepundit.com/wordpress/2009/03/erick-brownstein-engineering-social-innovation/#comment-10496 brilliant. <br /> for more mojo on this subject: I turn to mackey's debate w/friedman: http://tinyurl.com/8ene43 <br /><br /> mackey and michael strong's non-profit: http://flowidealism.com<br /><br /> two great books i'm diggin as well: <br /> "Conscious Business" by Fred Koffman<br /> and<br /> "Peak" by Chip Conley<br /> <br /> thx for the great article/interview! <br /><br /> -bri brilliant.
for more mojo on this subject: I turn to mackey’s debate w/friedman: http://tinyurl.com/8ene43

mackey and michael strong’s non-profit: http://flowidealism.com

two great books i’m diggin as well:
“Conscious Business” by Fred Koffman
and
“Peak” by Chip Conley

thx for the great article/interview!

-bri

]]> By: Markhttp://www.triplepundit.com/2009/03/erick-brownstein-engineering-social-innovation/comment-page-1/#comment-10495 Mark Fri, 06 Mar 2009 18:37:17 +0000 http://www.triplepundit.com/wordpress/2009/03/erick-brownstein-engineering-social-innovation/#comment-10495 Erick's comments are very insightful. As someone who has personally benefitted from his advice on how combining making profits to help grow a business with doing some good in the world makes sense, I can testify to what a sound approach it is. Making money is not a bad thing. It is good and should be embraced. But with it comes some responsibilities beyond the bottom line and those need to be as carefully considered as "shareholder value." That's sort of a meaningless phrase now, anyway, given the decline in value that most shares have experience over the last few months! Businesses can use the power of consumerism to do good in the world. And if there is real integrity behind what they do, I believe they will floursh. Erick’s comments are very insightful. As someone who has personally benefitted from his advice on how combining making profits to help grow a business with doing some good in the world makes sense, I can testify to what a sound approach it is.
Making money is not a bad thing. It is good and should be embraced. But with it comes some responsibilities beyond the bottom line and those need to be as carefully considered as “shareholder value.” That’s sort of a meaningless phrase now, anyway, given the decline in value that most shares have experience over the last few months!
Businesses can use the power of consumerism to do good in the world. And if there is real integrity behind what they do, I believe they will floursh.

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