Comments on: Gore Endorses Dot Eco Domain Name: But Will the New Domain Be Credible? http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/ Business, Better. Since 2005 Sat, 20 Mar 2010 00:04:12 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Jacob Malthouse http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8903 Jacob Malthouse Thu, 23 Jul 2009 16:02:51 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8903 Hi Blathra, We're launching a policy development process that complies with the International Social and Environmental Alliance for Labelling Code of Best Practice for Setting Social and Environmental Standards. We have already held two meetings, one in Vancouver and one in Sydney. The next is in Sao Paulo on August 27th. You can read more about it here: http://doteco.info/policy For background on the Dot Eco System, see: http://doteco.info/about Do let me know if you have further questions. Hi Blathra,
We’re launching a policy development process that complies with the International Social and Environmental Alliance for Labelling Code of Best Practice for Setting Social and Environmental Standards.
We have already held two meetings, one in Vancouver and one in Sydney. The next is in Sao Paulo on August 27th.
You can read more about it here: http://doteco.info/policy
For background on the Dot Eco System, see: http://doteco.info/about
Do let me know if you have further questions.

]]> By: blathra http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8902 blathra Wed, 22 Jul 2009 13:52:30 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8902 Jacob, what standards are you using to filter applicants who will apply for the .eco domain? How will your system "fight against greenwash"? Jacob, what standards are you using to filter applicants who will apply for the .eco domain? How will your system “fight against greenwash”?

]]> By: Jacob Malthouse http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8901 Jacob Malthouse Mon, 20 Jul 2009 19:50:17 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8901 Hi All, <br /> <br /> We thought you might be interested to learn about an alternate bid for dot eco that WWF and others are working on. We plan to use dot eco as a killer app in the fight against greenwash. <br /> <br /> More information on our .eco-system and the policy process we are preparing to launch is available at <a href="http://doteco.info/about" rel="nofollow">our site</a>. <br /> <br /> The main thing to remember is dot eco can be done right, if the hard work is put in up front. <br /><br /> Hi All,

We thought you might be interested to learn about an alternate bid for dot eco that WWF and others are working on. We plan to use dot eco as a killer app in the fight against greenwash.

More information on our .eco-system and the policy process we are preparing to launch is available at our site.

The main thing to remember is dot eco can be done right, if the hard work is put in up front.

]]> By: blathra http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8900 blathra Tue, 17 Mar 2009 22:31:51 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8900 Yeah, I agree. Everywhere you look, every business is going "green." In my area, some group claims to have opened a green pet hotel, just because they recycle and have installed some CFLs. Because there will never be clear cut criteria for evaluating who deserves the .eco domain and who doesn't, the concept and practice will never gain credibility in the environmental community. Yeah, I agree. Everywhere you look, every business is going “green.” In my area, some group claims to have opened a green pet hotel, just because they recycle and have installed some CFLs. Because there will never be clear cut criteria for evaluating who deserves the .eco domain and who doesn’t, the concept and practice will never gain credibility in the environmental community.

]]> By: Tom http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8899 Tom Tue, 17 Mar 2009 20:53:54 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8899 I agree with Nick, this is unnecessary and ripe for abuse and distraction from the true message and cause of environmental awareness and sustainability. I agree with Nick, this is unnecessary and ripe for abuse and distraction from the true message and cause of environmental awareness and sustainability.

]]> By: Anonymous http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8898 Anonymous Tue, 17 Mar 2009 17:38:01 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8898 Al looks kinda ill in that picture :) Al looks kinda ill in that picture :)

]]> By: Nick Aster http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8897 Nick Aster Tue, 17 Mar 2009 17:35:29 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8897 With all due respect to Al Gore, this sound's like a totally useless idea at best, and downright distracting at worse. Why silo environmental work further? The only way we'll get anywhere with solving environmental problems is to realize their connectedness with our economic and social problems as all. If it's about organizations or companies with a philanthropic bent, then what's wrong with .org? With all due respect to Al Gore, this sound’s like a totally useless idea at best, and downright distracting at worse. Why silo environmental work further? The only way we’ll get anywhere with solving environmental problems is to realize their connectedness with our economic and social problems as all. If it’s about organizations or companies with a philanthropic bent, then what’s wrong with .org?

]]> By: Matt Levinthal http://www.triplepundit.com/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/comment-page-1/#comment-8896 Matt Levinthal Tue, 17 Mar 2009 14:41:20 +0000 http://www.triplepundit.com/wordpress/2009/03/gore-endorses-dot-eco-domain-name-but-will-the-new-domain-be-credible/#comment-8896 What is the actual advantage of having a .eco for a business? If their brand is already known as a eco-friendly brand, I would think they don't need the .eco. If they are not known as an eco-friendly brand, I would think having a .eco URL isn't going to gain them enough authenticity to offset not having a .com - even if the standards are tougher than existing certifications. Perhaps this would be better used for CSR initiatives within businesses to bring legitimacy to these efforts. That way they have a better selection of URLs and can brand and promote those initiatives to take on a life of their own outside the confines of the main brand. What is the actual advantage of having a .eco for a business? If their brand is already known as a eco-friendly brand, I would think they don’t need the .eco. If they are not known as an eco-friendly brand, I would think having a .eco URL isn’t going to gain them enough authenticity to offset not having a .com – even if the standards are tougher than existing certifications.
Perhaps this would be better used for CSR initiatives within businesses to bring legitimacy to these efforts. That way they have a better selection of URLs and can brand and promote those initiatives to take on a life of their own outside the confines of the main brand.

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