http://www.triplepundit.com/2009/04/coke-looking-to-lead-on-sustainability/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2009/04/coke-looking-to-lead-on-sustainability/comment-page-1/#comment-9082 Tim Albinson Thu, 02 Apr 2009 12:46:15 +0000 http://www.triplepundit.com/wordpress/2009/04/coke-looking-to-lead-on-sustainability/#comment-9082 I think big business is, indeed, "waking up." But, does that mean that corporate boards have suddenly become populated with forward-thinking environmentalists? Probably not. What it does mean, however, is that today's businesses are responding to a variety of different drivers for their sustainability initiatives. This list includes cost savings, looming regulations, supply chain risk management, competitive advantage, and new expectations of shareholders and consumers. I think big business is, indeed, “waking up.” But, does that mean that corporate boards have suddenly become populated with forward-thinking environmentalists? Probably not. What it does mean, however, is that today’s businesses are responding to a variety of different drivers for their sustainability initiatives. This list includes cost savings, looming regulations, supply chain risk management, competitive advantage, and new expectations of shareholders and consumers.

]]>