Philanthropy comes in many forms. It can manifest as corporate giving or cause-related transcations or volunteer programs. It can be donations of time, money or expertise. Or, in the case of Karmic Leads, it can be a database of job listings designed to help individuals and small business owners connect with relevant opportunities, at no cost. With the challenging economy and lay offs reaching record numbers, founder, Nipa Shah decided to utilize her resources to create a community of employers and job seekers that is highly targeted, accessible, and best of all, completely free. Her goal is two-fold — get people employed and form professional connections that will help them stay employed by tapping into a network of contacts all committed to an employ-it-forward approach to hiring. And that’s good karma you can take to the bank on pay day.
1. How do you define for-profit philanthropy?
Simply put, for-profit philanthropy is doing good while still making money.
2. Please describe your philanthropic business plan and your current charitable activities.
We have recently launched a site called Karmic Leads. The purpose of the site is to match people with relevant openings through job listings, mentoring opportunities, speaking opportunities, and non-profit board positions.
There are many sites that offer job listings such as Monster.com and Careerladder.com, which are great for mainstream job opportunities. However, people have to spend a lot of time searching for positions that specifically match their backgrounds, especially within the more specialized non-profit market. Also, small business owners who are seeking to fill positions are not always able to post their job openings on the bigger job sites. They must rely heavily on their own networks to find individuals to fill an opening.
With karmicleads.com, subscribers are directly matched to openings posted by company owners. They get daily emails delivered to their mailbox — and its all free. We know that the economy is tough and there are a lot of people looking for jobs. By directly connecting seekers with those who have openings, we hope to facilitate authentic networking, as well as opportunity matching so that companies — and job seekers — can thrive.
With karmicleads.com, we are helping to create connections. And we all know that who we know is as important, if not more important, than what we know.
3. How do you communicate the impact of these efforts to your customers?
We believe that over a period of time, we’ll have matched many people to key opportunities, thus directly impacting folks seeking jobs, mentoring and speaking engagements, and board positions. As we make those matches, we’ll communicate the successes through various oline channels, and our hope is that it will form a strong community of like minds that continue to pay opportunities forward.
4. Why do you think it’s important for companies to adopt philanthropy as part of their revenue model?
Companies have resources at their disposal that they can use to help the greater good. When companies adopt philantrophy as part of their revenue model, they can demonstrate their leadership by creating better communities, and by becoming a role model to others. This helps them garner a stronger position in the marketplace as a leader in change where that visibility helps drive activity through those, like myself, who opt to do business with those committed to giving back.
5. What would you say is the most critical element in successfully implementing philanthropic endeavors?
Communication of the purpose/mission, and ensuring that there is full transparency in what a company plans to do in such endeavors.
Name: Nipa Shah
Company: Jenesys Group, LLC