I find absolutely no shame in admitting that I love In-N-Out Burger. And I should add that I’m on my second year as a vegetarian… I get the grilled cheese, one of many off menu options.
The 60 year old, privately owned In-N-Out has long celebrated its freezer-less approach to serving its food fresher than the competition. The company has also always paid its employees significantly more than state and federally-mandated minimum wage guidelines, and you can tell by the moods of their employees. In-N-Out has even quietly eliminated some of the trash it serves, with the replacement of those cardboard boxes served on plastic trays with reusable plastic trays, shaped like the old cardboard boxes.
But for a company that has believed in fresher food (and even received one of few accolades in the book, Fast Food Nation), positive work environments, and fairly compensated work, In-N-Out hasn’t yet taken what seems to be any easy opportunity to lead by eliminating trash entirely from its more than 140 locations. You don’t have to be the McDonald’s center of attention to lead.
My idea is this. Replace cups, lids, straws, burger wrappers, french fry trays and tray liners with compostable alternatives. The compact menu actually makes the transition straight forward. With one call to the owners of Mixt Greens, another great California business, I am sure they would be lead in the right direction and that the suppliers would be happy to put those secret bible verses on their wares, to get the business.
So I posted this idea on the quietly relaunched, all new dotherightthing.com, where you can show your support and help the idea grow into reality. With enough support, the business case will be clear and their marketing will have been done for In-N-Out Corporate. And of course, if you have ideas for In-N-Out or another company, you can post them to the site as well.
This is powerful stuff… it has changed Dell’s and Starbucks’ businesses, and another idea I suggested recently had the company, Virgin America, emailing me for more thoughts.
Other ideas worth checking out:
Wells Fargo Microfinance Savings Accounts
In-store Recycling at Starbucks
Improved iPhone Developer Approval Transparency at Apple
More Sustainable, Longer-Lasting Swiffer Products
Reusable Cups Onboard Virgin America Flights
A disclosure: I was one of the co-founders of the original dotherightthing. But, I simply played an advisory role in the development of the new site, which is why I know that it quietly relaunched. I really, really love the new site and think it has huge potential, much like my feelings about In-N-Out.