http://www.triplepundit.com/2009/05/a-steady-diet-of-healthy-communications-for-change-nedra-weinreich-demystifies-social-marketing/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2009/05/a-steady-diet-of-healthy-communications-for-change-nedra-weinreich-demystifies-social-marketing/comment-page-1/#comment-9301 Dan Guth Sun, 10 May 2009 04:51:01 +0000 http://www.triplepundit.com/wordpress/2009/05/a-steady-diet-of-healthy-communications-for-change-nedra-weinreich-demystifies-social-marketing/#comment-9301 Great article on Social Marketing. A bit lengthy read for a Sunday morning though. I agree with the last sentiment, but rather demonstrating a commitment to change, its demonstrating a commitment to society's well-being. Change does not always have a positive connotation. Another example for Social Marketing / Cause Marketing is the "drink responsibly" campaign of drink aware in the UK. drink aware is a charity, though mainly funded by various organisations related to the problem (retailers, pubs and beverage producers), which then in turn use the slogan in their beverage advertisements. Great article on Social Marketing. A bit lengthy read for a Sunday morning though. I agree with the last sentiment, but rather demonstrating a commitment to change, its demonstrating a commitment to society’s well-being. Change does not always have a positive connotation.
Another example for Social Marketing / Cause Marketing is the “drink responsibly” campaign of drink aware in the UK. drink aware is a charity, though mainly funded by various organisations related to the problem (retailers, pubs and beverage producers), which then in turn use the slogan in their beverage advertisements.

]]>