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An Awesome Opportunity for Non-Clean Tech Green Business Startups

| Friday May 1st, 2009 | 0 Comments

startup-friday.jpg
New%20venture%20exhange%20green%20business%20venture%20fair.jpegIn the media, from the geekiest of geeks to the most mainstream, cleantech is in the news. And in the minds of VC companies as well, even in the midst of the chaotic economy we’re experiencing. All well and good, but where’s the support for innovative green businesses that do more then create the latest vaporware wind turbine or wave powered biofuel factory? Not so much.
The New Venture Exchange, premiering at the upcoming Sustainable Brands conference, aims to remedy that, in a number of ways: It starts with who’s judging the initial crop of submitted entrants. Your submission will be seen by some of the best eyes to be seeing it, as they’re connected to so many others, including Boyd Cohn of 3rdWhale Media, Andrew Winston, co-author of Green to Gold, and Jonathan Greenblatt, co-founder of Ethos Water, among others.
Who can enter?


As they put it,

The SB New Venture Exchange is focused on identifying and promoting innovative new consumer brands and ventures that support existing corporations in achieving their sustainable branding goals. This exchange is not another Cleantech event and we will not be reviewing renewable energy infrastructure projects.

No doubt where they stand.
This isn’t a single winner takes all affair. All ten selected ventures will get exhibit space at the Sustainable Brands Conference, wide coverage both on the Sustainable Brands site and their social media partners like us at Triple Pundit (and I’m guessing bloggers besides myself in attendance) plus the opportunity to pitch to green/social investors, top executives in the space, and leading sustainability & brand consultants.
Of those, the top 2 companies will get to pitch in a session attended by the entire conference delegation, itself full of influencers in the realm. Then in something unprecedented, 3rdWhale Media, known for their location based green business finder mobile apps, will create for one startup a complete custom iPhone application (worth ~$30,000) and a strategic analysis of how to extend their brand on to the mobile platform.

What do you need to know?
Entry deadline is May 8th, first off.
What’s the entry criteria?

Companies with less than 15 full time employees started since January 1, 2008 who have a sustainability (environmental or socially innovative) focus are invited to submit a 1 page executive summary. Submissions will be accepted in two primary tracks: 1) ventures working to build a sustainable consumer brand, and 2) ventures offering solutions to large companies that help them improve their sustainability story.

For complete information on the New Venture Exchange, go here.
Best of luck!
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums.


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