New Study Reveals Green IT Budgets are Rising

Symantec Study Shows Green IT is Now Considered an Essential Practice
green%20button.jpgGreen IT budgets are rising and most IT executives say they willing to pay more up-front for energy efficient solutions, according to a research study sponsored by Symantec Corporation. The 2009 Worldwide Green IT Report was released yesterday as a follow up to the Green Data Center report released in late 2007.
According to survey data, senior-level IT executives report significant interest in green IT strategies and solutions, attributed to both cost reduction and environmental responsibility. According to Symantec, the data points to an important shift from implementing green technologies primarily for cost reduction purposes, to a more balanced awareness of also improving the organization’s environmental standing.

Ninety-seven percent of respondents state they are at least discussing a green IT strategy, while 45 percent have already implemented green IT initiatives. IT decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits. Respondents cited key drivers as reducing electricity consumption (90 percent), reducing cooling costs (87 percent), and corporate pressure to be green (86 percent). Furthermore, 83 percent of respondents are now responsible or cross-charged for the electricity consumed in the data center, which helps explain the accountability they bear as the ultimate consumer of these resources.
Jose Iglesias, vice president of Global Solutions at Symantec Corporation, commented on the survey results:

Over the past 12 months, IT has emerged as a new driving force in implementing green IT, not only for energy savings benefits, but also as a result of widespread desire to implement environmentally responsible practices. The pendulum has swung both ways and IT is now taking a balanced approach that is more integral to an organization’s green strategy, proven by the fact that the vast majority of respondents are now responsible for the energy costs of their data center.

Budgets, Spending on Green Solutions Increase

IT executives report a significant increase in green IT budgets. Seventy-three percent expect an increase in green IT budgets over the next 12 months, while 19 percent expect increases of more than 10 percent. The typical respondent reported spending $21 to $27 million on data center electricity.
At the same time, IT is willing to pay a premium for energy efficient products. Two-thirds of respondents said they would pay at least 10 percent more, while 41 percent are willing to pay at least 20 percent more. Additionally, 89 percent of respondents said IT product efficiency is either important or very important.

IT Central to Enterprise Green Efforts

As organizations continue to adopt programs and practices to drive environmental responsibility throughout the enterprise, IT is increasingly important to the broader enterprise green efforts. Perhaps the strongest indicator, 83 percent of IT departments report they are now responsible or cross-charged for electricity, providing a strong motivator for IT to reduce energy costs.
Furthermore, 89 percent think IT should play a very or extremely significant role in green efforts and 94 percent have a corporate green advocate, with more than one-fifth focusing exclusively on IT initiatives.
Core Green IT Initiatives
IT professionals are regularly deploying several key initiatives for green IT purposes. Replacing old equipment was the most popular strategy, with 95 percent reporting new energy efficient equipment as part of their strategy, followed by monitoring power consumption (94 percent), server virtualization (94 percent), and server consolidation (93 percent). Additionally, more than half (57 percent) of respondents see software-as-a-service offerings as green solutions.

About Symantec’s Green IT Report

Symantec’s Green IT Report is the result of research conducted in March 2009 by Applied Research, which surveyed enterprise IT executives, including vice presidents, directors, and C-level IT executives. The study included 1,052 respondents in the United States, Canada, France, Italy, the U.K., Brazil, Mexico, Australia, India, Japan, Singapore, Malaysia, South Korea, New Zealand, and China. Full survey results can be downloaded at the Symantec site.

My professional experience over the past 20 years has taken me from Madison Avenue to Silicon Valley in various marketing research, marketing, business development and sales roles. I now work as a freelance environmental writer and researcher while pursuing an MBA in Sustainable Management at the Presidio Graduate School.I'm especially interested in the use of technology to address the issues of education, equality, environment, health, and economic development.You can keep tabs on me at Triple Pundit and the NY Times Green Inc blog, email me at, or find me typing away at the various coffee shops around Palo Alto.

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