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Which Green Startup Should Win an iPhone App at New Venture Exchange?

| Wednesday May 27th, 2009 | 5 Comments

Picture%2013.jpgThough the economic news continues to be shaky, innovation hasn’t disappeared. In fact, at events like the New Venture Exchange, it’s being celebrated. As we reported earlier, this is a chance for consumer oriented green start ups to get seen by some of the most influential people in the green business realm, at the Sustainable Brands conference.
Among other things, one will get an iPhone application created for them by green mobile app developer, 3rdWhale Media, complete with a strategic analysis on how to extend their brand on a mobile platform, together a value of $30,000.
3rdWhale, creator of the first location based green business finder, and Greenpeace’s first mobile app, has decided to open up the decision making process to the public, creating a Facebook forum for you to learn about the contenders and vote for which one you think deserves the app, all votes to be submitted by June 1st.

As we here at Triple Pundit are all about exposing new start ups to the world, here’s a quick summary of all 9 contenders:


Build2Sustain is a collaboratively sourced commercial space retrofit company, where the process is made transparent to the public, suggestions and additions welcomed to both enhance the project being worked on, and future ones that have similar aspects.
Climate Earth puts it succinctly when they say, “Our subscription service accounts for all your greenhouse gas emissions – direct, indirect and across your supply chain. Regular updates allow you to easily track progress and report to stakeholders. And, Climate Earth experts are always on call to assist and advise. Our cost-effective approach will transform your carbon footprint into a valuable performance indicator.”
Climate Path‘s vision is to bring transparency and trust to voluntary offsetting, while promoting mission-based carbon offset projects which provide additional social and ecological benefits. In addition to offering lifecycle based carbon footprint measurement, ClimatePath offers a web based offset marketplace built on fair trade principles: Even the smallest of offsetters can calculate and reduce their footprint by directly connecting with and donating to the projects of their choice.
Earth Aid is currently testing the public beta of a platform that empowers households to create verifiable carbon credits and creates a conduit for businesses to connect and partner with households to tell their corporate sustainability story while purchasing households’ carbon credits.
Localicious is a product of the resourceful minds at the sustainable MBA program at Presidio School of Management, and as its name cleverly suggests, is a source of local food, geared towards people in a hurry, prepared at hub kitchens and distributed by the equivalent of “taco trucks” (mobile lunch wagons). All dishes will have 7 ingredients or less, their sources made transparent to customers.
Mod Green Pod creates organic cotton textiles and non vinyl wallpaper, sourced entirely in the US, yet cost competitive with mid-range conventional home textiles.
Moxy Efficiency is a home energy efficiency product maker that focuses on making them both effective and stylish. Their Moxy Strip is a power strip that allows each plug to be turned off/on individually. According to them, “A customer will save 13 metric tons of C02 and almost $2000 over the 6 year lifetime of the product. The purchase will pay for itself through energy savings in just 3 months.”
The people at PineeIR know how to tell a compelling story. This pine oil based mosquito repellent was created after the founder’s daughter returned from a trip, ill with mosquito borne Dengue fever, otherwise known as “bone breaking disease.” I’ll be looking forward to testing this out myself, having found most natural repellents lacking.
Puravita are yoga mats made primarily from recycled bike inner tubes. Thinking broadly, they say Puravita will, “conservatively generate 50% contribution margin enabling creation of local jobs and contribution to the tax base, upcycling bicycle inner tubes into a product with a long life span and potential for continued recycling, and creating jobs and a fair wage for U.S. based artisan weavers while promoting the longevity of their craft.”
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So these are the contenders. Which one do you think should get an iPhone app made for it? I can see reasons for each. Go here for further details on each and then vote there, by June 1st.

Best of luck to all of you, and see you at Sustainable Brands!
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and has an MBA in Sustainable Management from Presidio School of Management in San Francisco. He creates interest in, conversations around, and business for green (and greening) companies, via social media. Who he has and wants to work with includes consumer, media, clean tech, NGOs, social ventures, and museums.


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  • Ashwin

    Localicious seems really cool. I can’t wait to see those “taco trucks” rolling around everywhere…

  • Dave Shires

    I hope you guys do some coverage of some of those startups on Startup Friday!

  • breaker broker

    Dude, all your urls as broken. missing http

  • http://www.greensmithconsulting.com Paul Smith

    @beaker broker: Thanks, how odd: They all have http, but many of them have this odd added on useless info. Will fix now.

  • http://quenchonline.com Quench water coolers

    The urls should be fixed — I love the idea of iphone apps for the green companies. They just need to be interesting and innovative and they’ll do incredibly well.