Comments on: Acqua Veritas: Does Tap Water Just Need Better Branding?

By: Park Howell

Park Howell — Mon, 29 Jun 2009 20:34:50 +0000

Have you seen Clear2Go’s answer to tap water? It’s a nice replacement to the lack of branding smarts most all towns, cities and utilities suffer from. http://tinyurl.com/mus5zf

By: Anonymous

Anonymous — Mon, 29 Jun 2009 13:37:06 +0000

It’s a totally great idea. I too have heard that NYC’s tap water is actually pretty good (the problem for them is that the old building’s old pipes screw that equation up), but what about places like Los Angeles, where the tap water is neither good nor local. If this is envisioned to be grown into a much more global phenomenon, it might be tricky not supplanting one system with a large footprint for another, potentially equally egregious one.

By: Melanie Janin

Melanie Janin — Mon, 29 Jun 2009 11:30:10 +0000

I think this is a great idea. It’d work for me as an advertising campaign. I’v heard that NYC tap water is great and as a result, when I’m there, I choose tap over bottled.