http://www.triplepundit.com/2009/06/stakeholder-engagement-six-tips-for-effective-dialogue/ Business, Better. Since 2005 Sat, 20 Mar 2010 16:40:46 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.triplepundit.com/2009/06/stakeholder-engagement-six-tips-for-effective-dialogue/comment-page-1/#comment-9454 The Green Decoder Tue, 02 Jun 2009 11:52:25 +0000 http://www.triplepundit.com/wordpress/2009/06/stakeholder-engagement-six-tips-for-effective-dialogue/#comment-9454 Great tips. Looking for ways to involve not only consumers, but those who will not consume is critical. Those that will not consume is the market segment you want to target to understand why they are not interested in your product or service. By understanding you can realize either the product needs to be modified to meet changing demands, or the particular consumer is not the right consumer for your product. It will help focus you business efforts to meet the needs of consumers. Take Wal-mart. All they milk sold on the Wal-mart Brand, Great Value, is rBST Free (a genetic modifier). Consumers told Wal-mart they did not want genetically modified milk and they listed. The change had no effect on consumers who don't have an opinion. All businesses would do well to actively listen and involve consumers, suppliers, etc in business activities. Great tips. Looking for ways to involve not only consumers, but those who will not consume is critical. Those that will not consume is the market segment you want to target to understand why they are not interested in your product or service. By understanding you can realize either the product needs to be modified to meet changing demands, or the particular consumer is not the right consumer for your product. It will help focus you business efforts to meet the needs of consumers.
Take Wal-mart. All they milk sold on the Wal-mart Brand, Great Value, is rBST Free (a genetic modifier). Consumers told Wal-mart they did not want genetically modified milk and they listed. The change had no effect on consumers who don’t have an opinion. All businesses would do well to actively listen and involve consumers, suppliers, etc in business activities.

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