Comments on: Stakeholder Engagement: Six Tips for Effective Dialogue

By: Using Stakeholder Engagement to Boost Fisheries in Scotland

Using Stakeholder Engagement to Boost Fisheries in Scotland — Thu, 30 Jun 2011 09:02:45 +0000

[...] and fisheries need to find innovative methods to dialogue with consumers as well the government to ensure better engagement between all three parties. This three-way dialogue that Scotland is aiming at will go a long way to [...]

By: The Importance of Stakeholder Engagement

The Importance of Stakeholder Engagement — Tue, 21 Jun 2011 08:28:02 +0000

[...] the age of social media there are many ways to engage with your stakeholders, especially with the first tier. This kind of direct dialogue is important for companies because [...]

By: Stakeholder Engagement Only Works if You Stay Engaged

Stakeholder Engagement Only Works if You Stay Engaged — Mon, 20 Jun 2011 22:32:04 +0000

[...] Stakeholder engagement is challenging for many companies, for many reasons. It’s costly, it’s resource-intensive and uncovers criticisms that are hard to swallow. In 2004, Dove reached out in what felt like a real and honest dialog with consumers and concluded that it needed to address perceptions of beauty straight on. In doing so, it broke new ground and cast itself as a company that could not only understand its customers, but could even improve their esteem (and, with a later campaign, the esteem of young girls). [...]

By: EPA's Consumption and the Environment Webinar Series

EPA's Consumption and the Environment Webinar Series — Tue, 08 Mar 2011 09:41:13 +0000

[...] to do just that. By providing information and access to thought-leaders, they hope to expand the conversation on environmentalism. The series also aims to highlight the importance of choice and how each choice [...]

By: The Green Decoder

The Green Decoder — Tue, 02 Jun 2009 11:52:25 +0000

Great tips. Looking for ways to involve not only consumers, but those who will not consume is critical. Those that will not consume is the market segment you want to target to understand why they are not interested in your product or service. By understanding you can realize either the product needs to be modified to meet changing demands, or the particular consumer is not the right consumer for your product. It will help focus you business efforts to meet the needs of consumers.
Take Wal-mart. All they milk sold on the Wal-mart Brand, Great Value, is rBST Free (a genetic modifier). Consumers told Wal-mart they did not want genetically modified milk and they listed. The change had no effect on consumers who don’t have an opinion. All businesses would do well to actively listen and involve consumers, suppliers, etc in business activities.