According to organizers, the goal is to use the power of “Social Influence” via Twitter, Facebook, MySpace, Blogs and other online media to raise money for their fund that benefits The Humane Society, LIVESTRONG, Oxfam America, and WWF. The campaign started June 1st and goes until August 28th, 2009.
It is the first project of what is being dubbed, “Social Media for Social Good,” a so-called umbrella for organizations and charities to capitalize on social media.
This week, the folks over at 12seconds.tv joined forces with Mashable to announce a contest, offering a free Kodak Zi6 pocket video camera to the winner of users who upload their own 12 second video talking about what they are going to do for social good.
12seconds.tv, if you’re not familiar with it, is essentially trying to be the Twitter of online video. It is an online destination for “video status updates,” a way to connect with friends, family, and followers.
This isn’t the first time that 2.0-type sites have tried to transcend the realm of Michael Jackson’s funeral and leaked celebrity nude photos to create a conversation about something greater (we’ve been fans of folks like Max Gladwell for quite some time now). Nor has tons of money been raised; below is screen shot from 12seconds.tv taken yesterday morning showing how much has been raised to date.
What is great to see with something like this is collaboration. Not only are new media sites collaborating with each other, but as we’ve covered earlier how large companies like Coke recognize the need to partner with the WWFs of the world to improve their environmental stewardship, so too are the WWFs of the world recognizing the need to forge partnerships to increase their exposure and impact.
And as the confluence of sites like Twitter and Facebook becomes more ubiquitous in our everyday lives, social media represents an incredible venue to foster the kinds of conversations that will contribute to social good…