Less Plastic? Really, SanDisk?


It’s time for SanDisk to rethink its packaging. Oh wait, it already has.
Really, SanDisk? Is that much really plastic really necessary? I don’t mean to pick on this company specifically. Many electronic companies need to come up with better solutions to packaging, and some are working on it. However, they need to come up with something just a little better than this sad display before boasting about it.
Thanks for the photos, Phil Villarreal.

Audrey is a freelance copywriter. She has worked with every kind of company, helping them to communicate their message of sustainability. Careful to never greenwash, Audrey believes that transparency in marketing is just as important as branding. And that doing well and doing good are not mutually exclusive. When she's not blogging, marketing sustainability or writing radio commercials for Chinese food, you can find Audrey rock-climbing, riding her bike around San Francisco, or looking for work (she's available for hire, call now!)