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Making E-Cycling Sexy – Waste Management Recycle America

| Tuesday July 28th, 2009 | 0 Comments

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If the words “waste management” don’t make you want to read on, reconsider. An organization simply called Waste Management (WM) is adding enough oomph to its operations to gain the attention of environmental enthusiasts and trash industry experts alike. A provider of comprehensive waste services in North America, WM seeks to minimize environmental harm in the dealing-with-trash process.

One of WM’s operations – a unique e-cycling program called WM Recycle America – has gained attention recently through the formation of a number of business partnerships. The nation’s only coast-to-coast electronics recycling program (according to its website), WM Recycle America allows customers to mail their used electronic products to WM. WM then processes the products to recover reusable components. (It accepts end-of-life equipment, products in need of refurbishment, and certified data that needs to be destroyed.) The WM Recycle America program is expected to help reduce landfill waste and improve consumer awareness of e-cycling opportunities. WM has partnered with a number of companies, including Sony, LG Electronics, and, most recently, iGo (a leading provider of portable device adapters and chargers), to spread the WM Recycle America program nationwide.

The process is relatively straightforward. It might even be downright easy: the customer contact WM. WM then sends customers an “eScrapTracker” (a giant box capable of transporting up to 600 pounds of electronics). The customer packs the box and then calls WM to schedule return shipping. After WM recycles the product, it sends customers a Certificate of Recycling via e-mail. WM also tracks eScrapTrackers throughout shipping and documents customers’ regulatory compliance.

Considering ditching that old energy-guzzling clunker of a computer for a greener model? WM Recycle America can help.


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