http://www.triplepundit.com/2009/07/the-walmart-paradox/ Business, Better. Since 2005 Sun, 21 Mar 2010 03:44:48 -0700 http://wordpress.org/?v=2.9.2 hourly 1 http://www.triplepundit.com/2009/07/the-walmart-paradox/comment-page-1/#comment-14806 carol cone Tue, 28 Jul 2009 14:24:55 +0000 http://www.triplepundit.com/wordpress/2009/07/the-walmart-paradox/#comment-14806 Very well said. Interestingly, Wal-Mart headed the top of socially responsible companies in the recent Landor/Burson study at about the same levels as it did around 2000. A few things I see: First socially responsible companies communications are not breaking through enough to really imprint with consumers. Hopefully less expensive social media will help in the future, as WM and others really perform in the goodness dance of walking the talk internally and externally. Companies need to embrace social efforts that are core to their business so they can evolve to what we call at Cone: Better Business: Greater Good. Keep up the great research and great work. Very well said.
Interestingly, Wal-Mart headed the top of socially responsible companies in the recent Landor/Burson study at about the same levels as it did around 2000. A few things I see: First socially responsible companies communications are not breaking through enough to really imprint with consumers. Hopefully less expensive social media will help in the future, as WM and others really perform in the goodness dance of walking the talk internally and externally. Companies need to embrace social efforts that are core to their business so they can evolve to what we call at Cone: Better Business: Greater Good.
Keep up the great research and great work.

]]> http://www.triplepundit.com/2009/07/the-walmart-paradox/comment-page-1/#comment-14761 Sherie Winston Thu, 23 Jul 2009 17:31:53 +0000 http://www.triplepundit.com/wordpress/2009/07/the-walmart-paradox/#comment-14761 Great post! I found similar results about perception and CSR while researching CSR, communications and jobs for Georgetown University's Center for Social Impact Communication. Read my response at https://digitalcommons.georgetown.edu/blogs/csic/ Great post! I found similar results about perception and CSR while researching CSR, communications and jobs for Georgetown University’s Center for Social Impact Communication. Read my response at https://digitalcommons.georgetown.edu/blogs/csic/

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