Comments on: The Walmart Paradox

By: Are Big Box Stores Advancing or Detracting Sustainability Efforts? Yes. | Triple Pundit: People, Planet, Profit

Thu, 02 Dec 2010 22:24:43 +0000

[...] On the other hand…well, it’s Walmart. In its 2009 Conscious Consumer Report, marketing firm BBMG asked U.S. consumers to “name the most and least socially and environmentally responsible company in the [...]

By: gucci

gucci — Sat, 05 Jun 2010 05:06:24 +0000

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By: carol cone

carol cone — Tue, 28 Jul 2009 14:24:55 +0000

Very well said.
Interestingly, Wal-Mart headed the top of socially responsible companies in the recent Landor/Burson study at about the same levels as it did around 2000. A few things I see: First socially responsible companies communications are not breaking through enough to really imprint with consumers. Hopefully less expensive social media will help in the future, as WM and others really perform in the goodness dance of walking the talk internally and externally. Companies need to embrace social efforts that are core to their business so they can evolve to what we call at Cone: Better Business: Greater Good.
Keep up the great research and great work.

By: Sherie Winston

Sherie Winston — Thu, 23 Jul 2009 17:31:53 +0000

Great post! I found similar results about perception and CSR while researching CSR, communications and jobs for Georgetown University’s Center for Social Impact Communication. Read my response at https://digitalcommons.georgetown.edu/blogs/csic/