http://www.triplepundit.com/2009/07/when-do-partnerships-make-sense/ Business, Better. Since 2005 Fri, 10 Feb 2012 04:15:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.triplepundit.com/2009/07/when-do-partnerships-make-sense/comment-page-1/#comment-9654 CV Harquail Thu, 02 Jul 2009 13:21:26 +0000 http://www.triplepundit.com/wordpress/2009/07/when-do-partnerships-make-sense/#comment-9654 Partnerships can be critical for extending a company's reach by 'partner-sourcing' to add capability and consumer niches. But we see a lot of weird, inauthentic partnerships out there, too many. For-purpose and for-profit organizations can make great partners! I think that the most important dimension on which to assess potential partners is the alignment of each partner's purpose with the purpose of the other. They don't have to be the same- but they do need to be complementary. If there are merely 'not conflicting', that's a missed opportunity. I've thought about the idea of authentic partnerships, and would like to invite others to come talk about them, at http://AuthenticOrganizations.com. Partnerships can be critical for extending a company’s reach by ‘partner-sourcing’ to add capability and consumer niches. But we see a lot of weird, inauthentic partnerships out there, too many.
For-purpose and for-profit organizations can make great partners!
I think that the most important dimension on which to assess potential partners is the alignment of each partner’s purpose with the purpose of the other. They don’t have to be the same- but they do need to be complementary. If there are merely ‘not conflicting’, that’s a missed opportunity.
I’ve thought about the idea of authentic partnerships, and would like to invite others to come talk about them, at http://AuthenticOrganizations.com.

]]> http://www.triplepundit.com/2009/07/when-do-partnerships-make-sense/comment-page-1/#comment-9653 Emily at Sustainable Business Consulting Wed, 01 Jul 2009 19:39:17 +0000 http://www.triplepundit.com/wordpress/2009/07/when-do-partnerships-make-sense/#comment-9653 Partnerships are a great way for TerraCycle (and other companies) to keep costs low and further popularize green products. By teaming up with companies that are not traditionally green, TerraCycle may be able to expand its consumer base. If partnerships are necessary to increase the ability for companies to create more green products for more consumers, then go for it! Terracycle should fully take advantage of their ability to work with a wide variety of companies so long as they stay true to their own values. Partnerships are a great way for TerraCycle (and other companies) to keep costs low and further popularize green products. By teaming up with companies that are not traditionally green, TerraCycle may be able to expand its consumer base. If partnerships are necessary to increase the ability for companies to create more green products for more consumers, then go for it! Terracycle should fully take advantage of their ability to work with a wide variety of companies so long as they stay true to their own values.

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