Comments on: AT&T: Aligning Business and Sustainability Strategy http://www.triplepundit.com/2009/08/att-aligning-business-and-sustainability-strategy/ Business, Better. Since 2005 Fri, 10 Feb 2012 07:33:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shell Greenierhttp://www.triplepundit.com/2009/08/att-aligning-business-and-sustainability-strategy/comment-page-1/#comment-16370 Shell Greenier Fri, 04 Sep 2009 13:06:21 +0000 http://www.triplepundit.com/?p=11632#comment-16370 You know, I'll be the first one to say I often take a lot of corporate America's green "initiatives" as greenwashing. I think if more companies spent their resources on getting the facts out to consumers, like you've done here, instead of trying to sell things to us with pictures of grass and sunshine and creepy blonde chicks making weird facial ... Read Moreexpressions...it would help increase our confidence as well as act as an educational vehicle for consumers and businesses a like.On a similar note, I was watching that Planet green channel the other day and was totally disappointed with a show they did on Habitat for Humanity. It was completely not unobjective and kept trying to push their methods as "as green as they can go for mass production" which is the mentality their channel should be trying to break in the first place.Your article was really refreshing and an interesting comparison between the "corporate giant" bad guys vs. the "non-profit" good guy dualism stereotypes. You know, I’ll be the first one to say I often take a lot of corporate America’s green “initiatives” as greenwashing. I think if more companies spent their resources on getting the facts out to consumers, like you’ve done here, instead of trying to sell things to us with pictures of grass and sunshine and creepy blonde chicks making weird facial … Read Moreexpressions…it would help increase our confidence as well as act as an educational vehicle for consumers and businesses a like.

On a similar note, I was watching that Planet green channel the other day and was totally disappointed with a show they did on Habitat for Humanity. It was completely not unobjective and kept trying to push their methods as “as green as they can go for mass production” which is the mentality their channel should be trying to break in the first place.

Your article was really refreshing and an interesting comparison between the “corporate giant” bad guys vs. the “non-profit” good guy dualism stereotypes.

]]> By: Jude Lewishttp://www.triplepundit.com/2009/08/att-aligning-business-and-sustainability-strategy/comment-page-1/#comment-16010 Jude Lewis Fri, 28 Aug 2009 19:25:47 +0000 http://www.triplepundit.com/?p=11632#comment-16010 It's encouraging that new-media journalists are seeking out leading corporate responsibility decision-makers and giving them an opportunity to describe their initiatives in their own words. While metrics are important, the leaders need to be personally invested in the processes; their heartfelt commitments to the goals of these departments will show through in the bottom-line results. It’s encouraging that new-media journalists are seeking out leading corporate responsibility decision-makers and giving them an opportunity to describe their initiatives in their own words. While metrics are important, the leaders need to be personally invested in the processes; their heartfelt commitments to the goals of these departments will show through in the bottom-line results.

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