Comments on: Can Junk Mail Ever Be Considered Sustainable? Possibly

By: Chris Milton

Chris Milton — Sat, 29 Aug 2009 06:54:08 +0000

I had a thought the other day, that snail mail would eventually just become a form of advertising with all P2P comms transferring onto social media.

Dukky is your new postal service: you can even block people like you can on twitter.

Neat! (I hope!)

By: Mailing List Opt-In and Opt-Out | DUKKY - Our target is 100% redemption.

Mailing List Opt-In and Opt-Out | DUKKY - Our target is 100% redemption. — Fri, 28 Aug 2009 20:58:27 +0000

[...] Today, Triple Pundit did a piece on Dukky and Unjunk Mail and dug into the question of why a direct marketing company would sponsor a Do Not Mail service. Check it out here. [...]

By: Paul S

Paul S — Fri, 28 Aug 2009 19:18:42 +0000

@Kristen: Thanks for the clarification. Great to hear, and I’d be interested to hear how it improves over time as you refine your lists.

@Ashwin: Agreed, it puts some fun in something that is otherwise an ever present low level annoyance.

By: Ashwin Seshagiri

Ashwin Seshagiri — Fri, 28 Aug 2009 15:55:33 +0000

Those return to sender cards are great. Really cool way to turn direct mail on its head.

By: Kristen

Kristen — Fri, 28 Aug 2009 15:11:55 +0000

Thanks for talking about the Unjunk Mail and Dukky story.

I hope some healthy conversation about junk mail and the direct mail industry follows.

One point of clarification – right now, Dukky is guaranteeing an 8% response rate to clients. Response rates to the physical mailers should actually be much higher. Our goal? “100% redemption.”

Kristen